The LinkedIn Ads Optimization Tool That Gets Your Campaigns Performing in Weeks, Not Months

DemandSense is a LinkedIn ads optimization tool that reads who engages with your ads, acts on it while the campaign still runs, and shows which deals LinkedIn influenced.

Start free 30 days free · No credit card

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Read · Act · Prove

Three Ways to Manage LinkedIn Ads, and how much of the work stays with you

LinkedIn ad software works alongside Campaign Manager: it reads your ad data, changes campaigns on rules you set, and connects ads to the deals in your CRM. You can get the same work done three ways. What changes is who does it every week.

The job	By hand in Campaign Manager	Your own build on LinkedIn's APIs	With DemandSense
Keep ads to working hours	Set a schedule on each campaign and keep it up to date as campaigns change	Write and host a job that changes bids every night	One schedule for many campaigns, with bids that drop to $0.01 off hours
Stop one company seeing you forty times	Export company reports, find the heavy ones, exclude them one by one	Pull engagement data and build exclusion lists yourself	A cap per company; exclusions go out every week
Stay inside the month's budget	Watch spend and pause campaigns yourself	Build a forecast and pause rules	A monthly cap, an email before you reach it, and a pause when you do
Cut segments that spend and don't convert	Read the demographics report, then edit targeting by hand	Match report data to your own fit rules	A thumbs down becomes an exclusion in LinkedIn
Send closed deals back to LinkedIn	Export from your CRM and upload offline conversions	Map CRM stages to Conversions API events and run it daily	Connect your CRM once; Purchase and Lead go out daily
See which companies became pipeline	Open the revenue report, then check accounts against the CRM	Match LinkedIn companies to CRM accounts yourself	A timeline per company: ads, site visits, deal stages
Who does the work	You, every week	Your developers, then upkeep	DemandSense, on the rules you set

Capability overview

Every LinkedIn Tool for Marketing, in One Platform

Each tool has its own place below. Pick the job you do by hand today and start there.

Act · Ad scheduling

Run Your Ads Only in the Hours Your Buyers Work

Pick the days and hours your ads run, in your own time zone. Outside them, DemandSense either pauses the campaign or, with Bid Reduce, drops your manual bid to $0.01 and puts it back in the morning. The campaign stays live, so LinkedIn keeps what it learned.

Start from Mon–Fri 5 AM–10 PM and Sunday 10 AM–10 PM, then change it.
An hourly breakdown shows when your own audience sees and clicks your ads.
A change you make in Campaign Manager stays; the schedule doesn't overwrite it.
In four client ad scheduling tests, cost per click fell 27–58%. See the tests

Cap How Often Each Company Sees Your Ads, and What the Month Costs

Set a cap on impressions, clicks or both for each company, over a campaign's lifetime or per month, on a campaign group or a single campaign. DemandSense checks every day and applies the exclusions once a week.

Set a monthly budget cap for the ad account. DemandSense forecasts the month and emails you before you reach it. More on LinkedIn ads budget optimization
When spend passes the cap plus the buffer you choose, campaigns pause. They come back on the 1st, or when you raise the budget.

More on the LinkedIn ads frequency cap →

Act · Audience Explorer

See Who's in Your Audience Before You Spend

Filter people by job title, seniority, function, skills and location, and companies by industry, revenue and size. You see the names and companies that match before any money goes out.

Save the people you want to a list.
Send the list to LinkedIn as a custom audience of 200 people or more.
Names and companies are free to see. A contact's details cost one credit.

Act · Audience Tuning

Put Your Budget Behind the Segments That Convert

See who your ads actually reached, by company, job title, industry, country, seniority, function and company size, with impressions, clicks, CTR and conversions for each.

Give a segment that spends without converting a thumbs down and a reason. It becomes an exclusion in LinkedIn at the next weekly sync.
Your budget goes to the segments you keep. You decide what goes; nothing is cut for you.

Prove · Conversions API

Tell LinkedIn Which Clicks Became Real Buyers

Connect the LinkedIn Conversions API to Sensor Pixel, your CRM, or both. LinkedIn's bidding then learns from the companies that became pipeline, not only from form fills.

Closed-won deals go to LinkedIn as Purchase, with the deal amount.
Qualified opportunities go as Lead. Both are sent once a day.
No developer work: you connect it in DemandSense.

Prove · Revenue attribution

From Ad to Pipeline: See Which Companies Your Ads Brought In

DemandSense connects your LinkedIn ads and organic posts to the deals in HubSpot, Salesforce or Attio, company by company. You decide what counts as influenced, and look back 3, 6 or 12 months.

Each company gets one timeline: ad touches, website visits and deal stages.
Sensor Pixel names the companies that visit your site, and the people for US traffic.
Companies that already closed leave your LinkedIn audiences every week, so you stop paying to reach them.

DemandSense MCP Intelligence Hub

Ask Your AI Assistant About Your LinkedIn Ads

Connect DemandSense to your favorite AI assistant and ask about your LinkedIn ads, site visitors and CRM deals in plain words. It answers from your own data, numbers included, and tells you where your setup misses LinkedIn ads best practice, so the next test is one question away, not a week of spreadsheets.

Skills built with working LinkedIn Ads experts

Pacing check
Budget re-allocation
Market benchmark comparison
Manager monthly report

It reads and recommends. Nothing changes until you decide.

See the DemandSense MCP Intelligence Hub

and more

What B2B Advertisers Saw After Switching DemandSense On

One customer's biggest sale, traced back to LinkedIn.

🏆 Biggest sale, traced to LinkedIn

“We had the biggest sale in the company's history, and DemandSense helped us connect it back to LinkedIn, tracking the customer journey from initial ad exposure through to a closed-won deal.”

MDMichael Dillon · Fractional CMO

What marketers saw after connecting DemandSense

56%: more pipeline deals influenced
47%: lower cost per click
24%: lower cost per qualified lead

−60%Cost per lead

I'm a HUGE fan of DemandSense… probably reduced my cost per lead by 60% the second I turned it on. It's literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.

Jason Squires · Project Scale

Thousands saved monthly

Linkedin Ad Scheduling of DemandSense is my favorite feature too, and it saves me thousands of $$ every month. I've been using it for 2+ years!

Or Livne · Vim

−30–40%CPM

Just wanted to say that I've been using DemandSense for almost a full week, and the early returns are pretty awesome. CPMs are down between 30-40%, impressions are up between 50-100+%, and clicks are up between 30-60%.

James Korte · BlueStar US

Campaign performance

We've found this and the ad scheduling super useful.

Hayley Dixon · Opteo

G25.0★★★★★on G2 · 15 reviews

Pricing

Every Module, on Every Plan

Plans differ only in credits. Use credits to unlock real ICP contacts. Every module is included on both plans.

Base

$89 / month

200 credits monthly

To unlock real ICP contacts. Everything else is included.

Start free

Plus

from $149 / month

500 credits monthly

Cheaper if you need more

Start free

Ad schedulingFrequency and budget capsAudience ExplorerAudience TuningConversions APIRevenue attributionSensor PixelCompetitor adsAI assistant connection

30 days free, no credit card. See full pricing →

FAQ

LinkedIn Ad Tools, Answered

What are LinkedIn ad tools?

LinkedIn ad tools are software that works alongside Campaign Manager. They read your ad data, make changes to campaigns on rules you set, such as schedules, frequency caps and exclusions, and connect ads to deals in your CRM. DemandSense puts these tools in one platform.

What is a LinkedIn ad platform?

Campaign Manager is LinkedIn's own ad platform, where you create campaigns, set budgets and targeting, and buy ads. A third-party LinkedIn ad platform such as DemandSense connects to your ad account through LinkedIn's official APIs and adds the work around it: when ads run, how often each company sees them, who gets excluded, and which deals they influenced.

Does DemandSense replace Campaign Manager?

No. You keep creating and buying campaigns in Campaign Manager. DemandSense connects to your ad account and handles the work around your campaigns. If you change a campaign by hand in Campaign Manager, your change stays.

Can you schedule LinkedIn ads?

Yes. Campaign Manager has its own custom schedules. DemandSense lets you set one schedule across many campaigns and choose between pausing campaigns off hours or Bid Reduce, which drops a manual bid to $0.01 and restores it later so the campaign keeps its learning. More on LinkedIn ad scheduling.

How does the frequency cap work?

You cap impressions, clicks or both per company, over a campaign's lifetime or per calendar month, for a campaign group or a single campaign. DemandSense checks every day and applies the exclusions once a week.

What do I need to install?

Connect your LinkedIn ad account; engagement data comes through LinkedIn's official APIs. Add Sensor Pixel through Google Tag Manager to see which companies visit your site. A CRM is optional and needed for revenue attribution and the Conversions API.

What does the LinkedIn Conversions API send?

Closed-won deals go to LinkedIn as Purchase with the deal amount, and qualified opportunities as Lead, once a day. LinkedIn's bidding can then learn from the companies that became pipeline.

How much does DemandSense cost?

Base is $89 a month with 200 credits. Plus starts at $149 a month with 500 credits. Every module is on every plan; plans differ only in credits. The trial is 30 days with no credit card.

Start With the Campaigns You Already Run

Connect your LinkedIn ad account and pick one job to hand over: off hours, frequency, or the segments that don't convert.

Start free →

30 days free
No credit card
Every module included