SaaS Analytics company cuts CPC by 57% and Grows Impressions 44%
CPC: -57.6%CPM: -45.5%Impressions: +44.2%
LinkedIn Ads Optimization
Reduce wasted spend
by up to 30% across your LinkedIn ad campaigns
DemandSense adds the budget controls missing from LinkedIn Campaign Manager, so you can stop paying for low-value hours, repeated impressions and companies that do not match your ICP.
Start Your 30-Day Free Trial
See how it works
on real accounts
Used by 100+ B2B companies to keep LinkedIn ad spend under tighter control
The Challenge
LinkedIn ad optimization is hard to control manually, even when you review campaigns every day
Manual LinkedIn campaign optimization makes it difficult to catch wasted hours, repeated impressions, poor-fit accounts and overspend before part of your budget is already gone.
01
Ads run when buyers are less active
LinkedIn does not let you schedule campaigns by hour, so your budget keeps running overnight and on weekends.
02
The same accounts see ads too often
Without account-level frequency caps, a small group of companies can receive too many of your impressions.
03
Ads reach companies outside your ICP
LinkedIn’s native targeting can still spend budget on companies your team would exclude from the campaign.
04
LinkedIn campaigns exceed monthly budgets
LinkedIn has no monthly campaign-group cap, so spend can continue past the budget you planned.
DemandSense adds these missing controls on top of your existing campaigns, giving you full control over your spend.
HOW IT WORKS
How to optimize linkedIn ads with automated campaign controls
DemandSense automates the parts of LinkedIn campaign optimization that are difficult to manage manually, including ad scheduling, company-level frequency caps, audience targeting and monthly budget limits.
LINKEDIN AD SCHEDULING
Run LinkedIn ads only when your buyers are active
Set the exact days, hours, and time zones for each campaign. DemandSense automatically pauses and restarts your ads — or, if you'd rather keep them live, reduces bids instead — based on your LinkedIn ad scheduling rules, so you no longer need to manage delivery every day.
- Schedule LinkedIn ads by day, hour and time zone
- Apply recurring schedules across campaigns
- Pause and restart ads automatically
Start Your 30-Day Free Trial
Set your schedule in minutes and stop managing it every day
LINKEDIN ADS FREQUENCY & BUDGET CONTROL
Set LinkedIn ads frequency caps and monthly budget limits
Set a company-level LinkedIn ads frequency cap and define how much each campaign group can spend. DemandSense automatically pauses delivery at your limits, helping you optimize LinkedIn ad budgets before overspend happens.
- Set company-level cap on impressions and a cap on clicks.
- Add monthly account and campaign-group budgets
- Pause campaigns automatically when they reach your limit
Start Your 30-Day Free Trial
Set spend and frequency limits, then let it run automatically
LINKEDIN AUDIENCE TARGETING
Improve LinkedIn audience targeting before you spend
Use more precise LinkedIn advertising targeting options, including sub-industries, company size and region. Then preview the companies inside each audience before your campaign goes live.
- Target specific sub-industries and B2B niches
- Preview the companies inside each LinkedIn audience
- Exclude companies by industry, size or region
Start Your 30-Day Free Trial
See exactly who your campaign will reach even before it goes live
Audience Tuning
Remove Poor-Fit Companies From Your LinkedIn Ad Campaigns
See which companies receive your LinkedIn ads and how they respond. Remove accounts that do not match your ICP without exporting data, rebuilding audiences or uploading new lists.
- Track company-level impressions, clicks and conversions
- Find poor-fit delivery across your LinkedIn campaigns
- Exclude companies with one click
Start Your 30-Day Free Trial
Find and remove poor-fit accounts from one screen
Case Studies
LinkedIn Ad Scheduling Results With the Same Budget, Creative and Targeting
Over two weeks, four B2B teams used DemandSense for LinkedIn ad scheduling and reduced CPC by up to 58%.
Mid-market financial services team drops CPC by 48% and lifts CTR by 8%
CPC: -47.8%CPM: -43.3%Impressions: +54.9%CTR: +8.4%
Workplace management startup slashes CPM by 49% and reaches 44% more target accounts
CPC: -27.1%CPM: -49.3%Impressions: +43.7%
B2B Marketing Agency cuts LinkedIn CPC by 56% and nearly doubles reach
CPC: -56.1%CPM: -47.6%Impressions: +66.9%CTR: +19.8%
TEST RESULTS: Scheduling alone lowered CPC and improved distribution by concentrating spend in the hours buyers were active (frequency caps and audience tuning were not part of these tests).
Testimonials
See how B2B teams got lower LinkedIn ad costs and better control over campaign spend
See what changed after they used DemandSense to manage ad scheduling, frequency, targeting and monthly budgets.
Aussie Founders
DemandSense user here. Early days, but definitely feel like I'm burning less money.
K
Kieron Brown
B2B Strategy & Execution Partner to Aussie Founders
Vim
Linkedin Ad Scheduling of DemandSense is my favorite feature too, and it saves me thousands of $$ every month. I've been using it for 2+ years!
O
Or Livne
Growth Marketing Lead
BlueStar US
Just wanted to say that I've been using DemandSense for almost a full week, and the early returns are pretty awesome. CPMs are down between 30-40%, impressions are up between 50-100+%, and clicks are up between 30-60%.
J
James Korte
Director of Marketing
Project Scale
I'm a HUGE fan of DemandSense… probably reduced my cost per lead by 60% the second I turned it on. It's literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.
J
Jason Squires
Founder
Marketixa
Been using your ad scheduling tool since yesterday. CPC went 50% down.
K
Kristof Bardos
Ad Creative Expert | Owner at Marketixa
Opteo
We've found this and the ad scheduling super useful.
H
Hayley Dixon
Head Of Marketing at Opteo
Aussie Founders
DemandSense user here. Early days, but definitely feel like I'm burning less money.
K
Kieron Brown
B2B Strategy & Execution Partner to Aussie Founders
Vim
Linkedin Ad Scheduling of DemandSense is my favorite feature too, and it saves me thousands of $$ every month. I've been using it for 2+ years!
O
Or Livne
Growth Marketing Lead
BlueStar US
Just wanted to say that I've been using DemandSense for almost a full week, and the early returns are pretty awesome. CPMs are down between 30-40%, impressions are up between 50-100+%, and clicks are up between 30-60%.
J
James Korte
Director of Marketing
Project Scale
I'm a HUGE fan of DemandSense… probably reduced my cost per lead by 60% the second I turned it on. It's literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.
J
Jason Squires
Founder
Marketixa
Been using your ad scheduling tool since yesterday. CPC went 50% down.
K
Kristof Bardos
Ad Creative Expert | Owner at Marketixa
Opteo
We've found this and the ad scheduling super useful.
H
Hayley Dixon
Head Of Marketing at Opteo
DEMANDSENSE VS LINKEDIN ADS OPTIMIZATION TOOLS
Other tools schedule your LinkedIn ads, while DemandSense also controls what you spend + who keeps seeing them
DemandSense combines LinkedIn ad scheduling, monthly budget limits, company-level frequency caps, audience tuning and account engagement data in one platform.
| Capability | DemandSense | Linklo | Campainless |
|---|---|---|---|
| Ad Scheduling / Dayparting | Limited | ||
| Monthly Budget Caps (enforced) | Limited | Limited | |
| Account-Level Frequency Cap | Limited | ||
| Company Engagement Visibility | Limited | ||
| Audience Tuning (exclude/expand) | Limited | ||
| CRM Integration | |||
| Self-Serve Trial | |||
| Starting Price | $99/mo | $199/mo | $49/mo |
DemandSense combines LinkedIn ad scheduling, budget limits, frequency caps, audience tuning, and company-level engagement data, so you can see who your ads reached and stop wasting spend.
GET A 30-DAY FREE TRIAL
Optimize LinkedIn ad spend without checking campaigns every day
Connect your LinkedIn ad account in under five minutes, then set campaign schedules, monthly budget caps and company-level frequency limits. DemandSense applies your controls automatically.
Common Questions
Frequently Asked Questions
Everything you need to know about optimizing your LinkedIn ad spend.
