SaaS Analytics company cuts CPC by 57% and Grows Impressions 44%
CPC: -57.6%CPM: -45.5%Impressions: +44.2%
LinkedIn Ads Optimization
Optimize LinkedIn ads and
take control of where every dollar goes
DemandSense shows you which companies your LinkedIn ads actually reach — and lets you control when they run, how often the same accounts see them, and who stays in your audience.
Start Your 30-Day Free Trial
The easiest way to
save up to 40% of your ad spend.
Used by 100+ B2B teams to save 30% ad budget on average
The Challenge
Your LinkedIn ad budget has more blind spots than you think
Four things drain most LinkedIn ad budgets. None of them show up in your CTR.
01
Ads run when nobody's looking
There’s no native way to schedule ads by hour. Your campaigns serve impressions at 2am on a Saturday to the same people you want to reach at 9am on Tuesday.
02
Same accounts keep seeing ads
Without account-level frequency controls, a small group of companies can consume the majority of your impressions. You pay for reach, but you’re just saturating the same people.
03
Your targeting still reaches the wrong companies
Even with tight targeting, about 30% of the companies seeing your ads fall outside your ICP. You built the audience right — but delivery doesn't always follow the rules.
04
Budget has no monthly off switch
You can see which companies clicked, but that data sits in one place while targeting sits in another. By the time you act, you've already spent weeks on the wrong audiences.
These aren’t unusual scenarios. If you run LinkedIn ads for a B2B company, you’ve probably dealt with all four this quarter.
HOW IT WORKS
The easiest answer to how to optimize Linkedin ads around your ideal customers
Smart Scheduling
LinkedIn ad scheduling that puts your budget where your audience is
Add LinkedIn ads scheduling to your workflow — control exactly when your ads run, which hours get your budget, and when campaigns pause automatically.
- Set days, hours, and time zones to match your ICP's active windows
- Automatically pause ads during low-intent periods
- Shift budget to high-performance windows where your LinkedIn campaign optimization is most effective
Frequency & Budget Control
Prevent monthly overspend with budget controls and LinkedIn ads frequency cap
Daily budgets give you a rough throttle, but they don't prevent monthly overspend across multiple campaigns. DemandSense provides the hard stop you need to stay on budget.
- Set monthly caps at account and campaign-group level
- Automatic pausing when spend hits your defined threshold
- Group campaigns by purpose, region, or initiative for granular control
Start Your 30-Day Free Trial
Most tools in this space alert you after the damage. DemandSense prevents it.
Precise Targeting
Set precise LinkedIn audience targeting to reach your ideal customers
Tighten your LinkedIn audience targeting so your ads only reach companies that actually match your ICP. Specify industries, sub-industries, and niches far beyond what standard filters allow — and preview exactly who you'll reach before you spend.
- Target specific sub-industries instead of broad categories
- Preview your audience composition before you launch and spend
- Exclude companies that don't fit — by size, industry, or region
Audience Tuning
Tune LinkedIn ad targeting from a single screen
Stop guessing who's clicking your ads. DemandSense gives you deep visibility into account engagement and the tools to act on it instantly.
- Track companies interacting with your ads
- Sort by impressions, clicks, or conversions to find fit
- One-click exclusions for accounts that don't match your ICP
- No CSV exports or manual list uploads required
Case Studies
What happens when you turn on scheduling and change nothing else
Every test below followed the same protocol: enable DemandSense scheduling, keep the same targeting, same creative, same budget. Measure for two weeks.
Mid-market financial services team drops CPC by 48% and lifts CTR by 8%
CPC: -47.8%CPM: -43.3%Impressions: +54.9%CTR: +8.4%
Workplace management startup slashes CPM by 49% and reaches 44% more target accounts
CPC: -27.1%CPM: -49.3%Impressions: +43.7%
B2B Marketing Agency cuts LinkedIn CPC by 56% and nearly doubles reach
CPC: -56.1%CPM: -47.6%Impressions: +66.9%CTR: +19.8%
When your ads only run during hours your audience is active, the algorithm rewards you with lower costs and better distribution. These numbers reflect that — and they come from scheduling alone, before adding frequency capping or audience tuning.
Testimonials
Our customer reviews
See what B2B marketers and advertisers are saying about their experience with DemandSense.
Aussie Founders
DemandSense user here. Early days, but definitely feel like I'm burning less money.
K
Kieron Brown
B2B Strategy & Execution Partner to Aussie Founders
Vim
Linkedin Ad Scheduling of DemandSense is my favorite feature too, and it saves me thousands of $$ every month. I've been using it for 2+ years!
O
Or Livne
Growth Marketing Lead
BlueStar US
Just wanted to say that I've been using DemandSense for almost a full week, and the early returns are pretty awesome. CPMs are down between 30-40%, impressions are up between 50-100+%, and clicks are up between 30-60%.
J
James Korte
Director of Marketing
Project Scale
I'm a HUGE fan of DemandSense… probably reduced my cost per lead by 60% the second I turned it on. It's literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.
J
Jason Squires
Founder
Marketixa
Been using your ad scheduling tool since yesterday. CPC went 50% down.
K
Kristof Bardos
Ad Creative Expert | Owner at Marketixa
Opteo
We've found this and the ad scheduling super useful.
H
Hayley Dixon
Head Of Marketing at Opteo
Aussie Founders
DemandSense user here. Early days, but definitely feel like I'm burning less money.
K
Kieron Brown
B2B Strategy & Execution Partner to Aussie Founders
Vim
Linkedin Ad Scheduling of DemandSense is my favorite feature too, and it saves me thousands of $$ every month. I've been using it for 2+ years!
O
Or Livne
Growth Marketing Lead
BlueStar US
Just wanted to say that I've been using DemandSense for almost a full week, and the early returns are pretty awesome. CPMs are down between 30-40%, impressions are up between 50-100+%, and clicks are up between 30-60%.
J
James Korte
Director of Marketing
Project Scale
I'm a HUGE fan of DemandSense… probably reduced my cost per lead by 60% the second I turned it on. It's literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.
J
Jason Squires
Founder
Marketixa
Been using your ad scheduling tool since yesterday. CPC went 50% down.
K
Kristof Bardos
Ad Creative Expert | Owner at Marketixa
Opteo
We've found this and the ad scheduling super useful.
H
Hayley Dixon
Head Of Marketing at Opteo
DEMAND SENSE VS LINKEDIN ADS TOOLS
Most tools optimize delivery timing, but they don't show you who your ads reached
| Capability | DemandSense | Linklo | Campainless |
|---|---|---|---|
| Ad Scheduling / Dayparting | Limited | ||
| Monthly Budget Caps (enforced) | Limited | Limited | |
| Account-Level Frequency Cap | Limited | ||
| Company Engagement Visibility | Limited | ||
| Audience Tuning (exclude/expand) | Limited | ||
| CRM Integration | |||
| Self-Serve Trial | |||
| Starting Price | $99/mo | $199/mo | $49/mo |
DemandSense is the only tool that covers all four delivery controls — linkedIn ads dayparting, budget guardrails, frequency capping, and audience tuning — alongside company-level engagement visibility. Most scheduling tools optimize delivery timing but don’t show you who your ads reached or give you the controls to act on it instantly.
GET A 30-DAY FREE TRIAL
Take control of your LinkedIn ad spend starting today
Connect your ad account in under five minutes. Set your schedule, budget caps, and frequency limits — and start seeing how your LinkedIn ad performance improves week over week.
Common Questions
Frequently Asked Questions
Everything you need to know about optimizing your LinkedIn ad spend.
