How does WebID™ identify anonymous visitors?

WebID™ uses our proprietary B2B identity graph, which maps over 280 million professional profiles to corporate network IP addresses. When someone visits your site, we match their network signature against our database to reveal their company, job title, and verified contact details in real-time.

How do you handle GDPR?

Personal data from EU visitors and contacts is handled under GDPR, and a formal data-protection certification is in progress. Person-level identification runs on US traffic only; outside the US, visitors are identified at company level.

How much can I really save on LinkedIn ad spend?

Customers report a 30–40% reduction in wasted spend. This is achieved through smart scheduling (pausing ads when your audience isn't active), frequency capping (preventing ad fatigue), and automated audience tuning that excludes non-fit prospects from your campaigns.

Does it integrate with my existing CRM?

Yes, DemandSense features deep, bi-directional integrations with Salesforce and HubSpot. You can automatically push identified high-intent leads into your CRM and pull deal data back into DemandSense to prove exact campaign ROI.

How long does it take to set up?

You can be up and running in less than 5 minutes. Setup involves adding a lightweight tracking script to your website (via GTM or directly) and connecting your LinkedIn Campaign Manager account. Data begins flowing into your dashboard immediately.

What is the difference between a 'Company' and 'Individual' match?

A Company match identifies the organization visiting your site (e.g., 'Someone from Microsoft is here'). An Individual match goes deeper, revealing the specific person (e.g., 'Sarah Jenkins, VP of Marketing at Microsoft'). Our transparent pricing means you only pay 1 credit regardless of whether we find just the company or both the person and the company.

See buyer signals behind your LinkedIn ads long before deals tell you what’s working

Most B2B buying journeys are long and complex — and attribution needs transaction volume most teams don’t have. By the time enough deals close to show what worked, the budget’s already spent.

Intelligence Hub

Audience Intelligence

This walkthrough is easiest to follow full screen. Open it, click through, then come back here.

Open the Demo

Connected through LinkedIn's official APIs
- Company Intelligence API
- Conversions API
- Advertising API
5.0Stars on G2
SalesforceOfficial apps for the CRM you already run
SOC 2 · GDPR in progress

Marketixa
Aussie Founders
Marketixa
Aussie Founders
Marketixa
Aussie Founders
Marketixa
Aussie Founders

What's inside the DemandSense platform

Buyer Journeys

Integrations

DemandSense MCP Intelligence Hub

Skip the exports: your AI assistant reads your LinkedIn ads, CRM and site for you

Connect DemandSense to your favorite AI assistant and ask about your LinkedIn ads, site visitors and CRM deals in plain words. It answers from your own data, numbers included, and tells you where your setup misses LinkedIn ads best practice, so the next test is one question away, not a week of spreadsheets.

Skills built with working LinkedIn Ads experts

Pacing check
Budget re-allocation
Market benchmark comparison
Manager monthly report

It reads and recommends. Nothing changes until you decide.

See the DemandSense MCP Intelligence Hub

and more

Use cases

Use early buyer signals to decide what campaign to scale, change or stop

DemandSense gives you the early read, then lets you turn it into campaign decisions while there’s still time to act.

See exactly which campaigns should get more budget

Use company engagement and website activity to decide which campaigns to change or stop before enough conversions pile up.

Build your next audience from accounts already showing interest

Create audiences from companies that engaged with your ads or visited your website instead of relying on a standard list.

Take control of how your campaigns run — while they’re still live

Change targeting, frequency and scheduling without moving between tools or handing the decision to an automated platform.

Put more budget behind what leads to pipeline

See which engaged accounts turn into pipeline and closed deals, then put more budget behind the signals that got them there.

See every signal behind a campaign decision in one place

LinkedIn API
Pull company-level reach, paid + organic engagement and buyer signals.
Website visitor identification
Identify the companies and people visiting your website after ad engagement.
CRM
Pull leads, opportunities, pipeline and closed-won revenue from HubSpot, Salesforce or Attio.
DemandSense identity graph
Match companies and people across the buyer activity DemandSense sees.
Google Ads
Pull campaign spend, performance and conversion activity from Google Ads.
Meta Ads
Pull campaign reach, delivery and engagement activity from Meta Ads.

DemandSense connects all of this to surface early buying signals you’d otherwise miss, so you can put more budget behind the accounts and campaigns already showing real interest.

What marketers see

After connecting DemandSense to LinkedIn Ads:

56%: more pipeline deals influenced
47%: lower cost per click
24%: lower cost per qualified lead

Biggest sale, traced to LinkedIn
“We had the biggest sale in the company's history, and DemandSense helped us connect it back to LinkedIn, tracking the customer journey from initial ad exposure through to a closed-won deal.”
Michael Dillon · Fractional CMO
−60%Cost per lead
“I'm a HUGE fan of DemandSense… probably reduced my cost per lead by 60% the second I turned it on. It's literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.”
Jason Squires · Project Scale
Thousands saved monthly
“Linkedin Ad Scheduling of DemandSense is my favorite feature too, and it saves me thousands of $$ every month. I've been using it for 2+ years!”
Or Livne · Vim
−30–40%CPM
“Just wanted to say that I've been using DemandSense for almost a full week, and the early returns are pretty awesome. CPMs are down between 30-40%, impressions are up between 50-100+%, and clicks are up between 30-60%.”
James Korte · BlueStar US
Campaign performance
“We've found this and the ad scheduling super useful.”
Hayley Dixon · Opteo
Biggest sale, traced to LinkedIn
“We had the biggest sale in the company's history, and DemandSense helped us connect it back to LinkedIn, tracking the customer journey from initial ad exposure through to a closed-won deal.”
Michael Dillon · Fractional CMO
−60%Cost per lead
“I'm a HUGE fan of DemandSense… probably reduced my cost per lead by 60% the second I turned it on. It's literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.”
Jason Squires · Project Scale
Thousands saved monthly
“Linkedin Ad Scheduling of DemandSense is my favorite feature too, and it saves me thousands of $$ every month. I've been using it for 2+ years!”
Or Livne · Vim
−30–40%CPM
“Just wanted to say that I've been using DemandSense for almost a full week, and the early returns are pretty awesome. CPMs are down between 30-40%, impressions are up between 50-100+%, and clicks are up between 30-60%.”
James Korte · BlueStar US
Campaign performance
“We've found this and the ad scheduling super useful.”
Hayley Dixon · Opteo

Free 30-day trial

See which ads your best‑fit accounts engage with before they become deals

Connect your LinkedIn Ads, website and CRM to see the early signals behind each campaign in your own account, decide what deserves more budget and make the change while it still matters.

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30-day trial · No credit card · All features

FAQs

See buyer signals behind your LinkedIn ads long before deals tell you what’s working

What's inside the DemandSense platform

Read the signals

Act on them

Ask your AI

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