Read the signals. Act on them. Prove what worked.
Get your LinkedIn ads performing in weeks, not months
The LinkedIn Ads platform for B2B marketers: see which companies engage, visit your site and move in your CRM.
30-day trial · No credit card · All features
Modelled from published benchmarks.
Connected through LinkedIn's official APIs
- Company Intelligence API
- Conversions API
- Advertising API
5.0Stars on G2
SOC 2 · GDPR in progress




- Marketixa
- Aussie Founders



Skip the exports: your AI assistant reads your LinkedIn ads, CRM and site for you
Connect DemandSense to your favorite AI assistant and ask about your LinkedIn ads, site visitors and CRM deals in plain words. It answers from your own data, numbers included, and tells you where your setup misses LinkedIn ads best practice, so the next test is one question away, not a week of spreadsheets.
Skills built with working LinkedIn Ads experts
- Pacing check
- Budget re-allocation
- Market benchmark comparison
- Manager monthly report
It reads and recommends. Nothing changes until you decide.
1Read the signals
Reach target accounts while they're still choosing a vendor
Most B2B buyers already have a favorite by the time they contact anyone. DemandSense shows which of your target accounts are in that quiet stretch, from engagement on LinkedIn, ads and posts, site visits and CRM activity on the same account, so you keep the right ads in front of them.
One signal can mislead. Four that agree on the same account are worth acting on now.
How website visitor identification works →- Switch to a conversion ad: for accounts researching now
- Show the integrations ad: match what they read on your site
- Sent to HubSpot automatically: a new account sales didn't have
Complete transparency and control over ad spend, down to the named account
See where your LinkedIn budget goes and fix it while the campaign still runs, with budget and frequency caps, day-parting and audience tuning.
How LinkedIn ads scheduling works →
See which deals LinkedIn influenced, then let them teach your ads
When a deal appears in your CRM, DemandSense looks back at the company's LinkedIn and site activity. You decide what counts as influenced.
How LinkedIn revenue attribution works →
Why Vertex Labs appears: 7 engagements with your ads, 4 with your company posts and 4 visits to /integrations, all in the 6 months before the deal was created.
Not ready to connect? Start with what's public
Three free tools work from your website and your own numbers. Nothing to connect, and the benchmark needs no signup.
Month-end close
4+ months
Like Vertex Labs, but a real deal
One customer's biggest sale, traced back to LinkedIn.
“We had the biggest sale in the company's history, and DemandSense helped us connect it back to LinkedIn, tracking the customer journey from initial ad exposure through to a closed-won deal.”
What marketers saw after connecting DemandSense
- 56%
- more pipeline deals influenced
- 47%
- lower cost per click
- 24%
- lower cost per qualified lead
I'm a HUGE fan of DemandSense… probably reduced my cost per lead by 60% the second I turned it on. It's literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.
Jason Squires · Project ScaleLinkedin Ad Scheduling of DemandSense is my favorite feature too, and it saves me thousands of $$ every month. I've been using it for 2+ years!
Just wanted to say that I've been using DemandSense for almost a full week, and the early returns are pretty awesome. CPMs are down between 30-40%, impressions are up between 50-100+%, and clicks are up between 30-60%.
James Korte · BlueStar USWe've found this and the ad scheduling super useful.
Hayley Dixon · OpteoCompare and start
What you get, what it costs, and how you start
Why DemandSense
Reporting and control, in one place
Read the signals, act on them, prove what worked. Most tools cover one or two of those steps. DemandSense covers all three.
Includedwith your ads
~$100a month
~$100a month
$30K+a year
$89a month
Start freeThree connections. None needs a developer.
Connect your LinkedIn ad account
Sign in with LinkedIn and pick the account.
Start hereAdd the Sensor Pixel
Through Google Tag Manager. No developer.
Connect your CRM
HubSpot, Salesforce or Attio, for the pipeline view.
Questions before you start
Is DemandSense one tool or several?
One. DemandSense is a LinkedIn Ads platform for B2B marketers. Analytics, website visitor identification, the optimization controls, revenue attribution and competitor monitoring sit in one account and read the same companies: the company that engaged with your ad is the one you see on your site and in your CRM. Both plans include every module; they differ by monthly credits.
How soon will I see what's working?
The companies engaging with your ads start showing up in the first week. How soon that's enough to act on depends on your spend and audience size, which is why every signal sits next to your category benchmark. It tells you when what you're seeing is worth acting on.
Can I trust a decision made on engagement?
No signal is 100% accurate, and we don't ask you to bet blind on one. Engagement is a leading indicator: it shows the direction a campaign is heading weeks before a lead or a closed deal proves it. That's a clearer picture than clicks and cost per click, but it's still an early one. Attribution confirms it once the conversions land.
Does it replace Campaign Manager, or the tools I already pay for?
Not Campaign Manager: that is where you buy and serve the ads, and it stays that way. DemandSense sits beside it, reads the results at company level, sets them next to your site visits and CRM, and adds controls that go further than Campaign Manager's own: a schedule that can drop the bid to a cent overnight instead of stopping, a frequency cap per company, exclusions for the companies you mark as won't buy, and a monthly ceiling that pauses at your number. If you pay for a separate visitor identification, attribution or scheduling tool, each of those is a module here.
Does it work with my CRM?
Yes, with HubSpot, Salesforce and Attio. Deals come into DemandSense so you can see which campaigns influenced them. You don't need a CRM to start, because engagement and site visits work without one.
Will it change my campaigns without asking?
Only the controls you switch on act on LinkedIn. Ad Scheduling pauses ads outside your buyers' hours, or bids $0.01 on manual bidding. Audience Tuning and Frequency Cap reach LinkedIn at the weekly sync. Budget Control pauses campaigns at your monthly cap and turns them back on on the 1st. Moving budget or pausing a campaign stays your call.
What stays mine?
Your ad account, your CRM and your AI assistant. Campaigns stay in Campaign Manager and deals stay in HubSpot, Salesforce or Attio. Your AI assistant gets read-only access, scoped to your own account. Benchmarks use anonymized, aggregated data. Your AI assistant reads and recommends; the controls act only where you switch them on.
Who shows up in the site visitor data?
Companies, and the people behind them on US traffic, matched to the ads that brought them. We don't publish one match rate, because it depends on your traffic. You'll see your own during the trial.
How do you handle GDPR?
Personal data from EU visitors and contacts is handled under GDPR, and a formal data-protection certification is in progress. Person-level identification runs on US traffic only; outside the US, visitors are identified at company level.
Does it work without an analyst or a RevOps team?
Yes. It is built for the marketer who owns LinkedIn at a small B2B company, with no RevOps team behind them. The read, the controls and the attribution sit in one place, so nobody has to build the report by hand.
Start with the companies already engaging with your ads
Connect your LinkedIn ad account and see them by name, next to your site visits and your CRM.
Start free →Not ready for a trial? Try a free tool first: Benchmark CheckerAd Strategy ScannerCompetitor Ads Analyzer