Modelled: pipeline per month from your LinkedIn ads, 3.9 times more with DemandSense by month five on the same budget. Along the way: ads run in working hours only, non-ICP companies excluded, a test read in week 2, a losing campaign paused on early signals, budget moved to the winner, retargeting of site visitors, and LinkedIn learning from your deals.

Read the signals. Act on them. Prove what worked.

Get your LinkedIn ads performing in weeks, not months

The LinkedIn Ads platform for B2B marketers: see which companies engage, visit your site and move in your CRM.

30-day trial · No credit card · All features

Month 1Month 6×3.9pipeline a monthsame budget
See how ×3.9 adds up

Modelled from published benchmarks.

  • Marketixa
  • Aussie Founders
DemandSense MCP Intelligence Hub

Skip the exports: your AI assistant reads your LinkedIn ads, CRM and site for you

Connect DemandSense to your favorite AI assistant and ask about your LinkedIn ads, site visitors and CRM deals in plain words. It answers from your own data, numbers included, and tells you where your setup misses LinkedIn ads best practice, so the next test is one question away, not a week of spreadsheets.

Skills built with working LinkedIn Ads experts

  • Pacing check
  • Budget re-allocation
  • Market benchmark comparison
  • Manager monthly report

It reads and recommends. Nothing changes until you decide.

Three AI assistants with DemandSense connected, each asked a different question about your LinkedIn ads: why Vertex Labs is suddenly warm, which campaign should get next week's test, and whether your setup follows LinkedIn ads best practice. Each answer reads your own data and ends in a suggestion.
and more

1Read the signals

Reach target accounts while they're still choosing a vendor

Most B2B buyers already have a favorite by the time they contact anyone. DemandSense shows which of your target accounts are in that quiet stretch, from engagement on LinkedIn, ads and posts, site visits and CRM activity on the same account, so you keep the right ads in front of them.

One signal can mislead. Four that agree on the same account are worth acting on now.

How website visitor identification works →
An example of one of your target accounts, Vertex Labs, the sample company followed down the page. Four signals about it: 11 engagements on LinkedIn, ads and posts; 4 sessions on your integrations page; no deal yet in HubSpot; engagement above the category benchmark. All four agree: the company is researching now, so you keep your ads in front of it.
  • Switch to a conversion ad: for accounts researching now
  • Show the integrations ad: match what they read on your site
  • Sent to HubSpot automatically: a new account sales didn't have
2Act on them

Complete transparency and control over ad spend, down to the named account

See where your LinkedIn budget goes and fix it while the campaign still runs, with budget and frequency caps, day-parting and audience tuning.
How LinkedIn ads scheduling works →

This month's $12,000 across your 48 target accounts
$3.7k$1.5k$876$602$451
Vertex Labsthis month: $36soaks up the budgetgets its shareexcluded, won't buy
No controls on.LinkedIn leans on whoever responds first: six companies take 70% of the month.
$0
moved to target accounts that fit, this month
$3.7k
the most one company takes in a month
No ceiling
nothing stops the month at $12,000
3Prove and learn

See which deals LinkedIn influenced, then let them teach your ads

When a deal appears in your CRM, DemandSense looks back at the company's LinkedIn and site activity. You decide what counts as influenced.
How LinkedIn revenue attribution works →

Revenue AttributionwithHubSpotSalesforceAttio
AwarenessEngagementIntent
CompanyBefore the dealCRM statusAttribution
VVertex LabsAds 7Posts 4Site 4New deal · Stage 2Influenced

Why Vertex Labs appears: 7 engagements with your ads, 4 with your company posts and 4 visits to /integrations, all in the 6 months before the deal was created.

NNorthwind LabsAds 9Posts 4Site 2Closed-WonInfluenced
MMeridian CloudAds 6Posts 3Site 1In PipelineSourced
CCobalt RetailAds 5Posts 2Site 3✦ New recordSourced
HHalverton FreightAds 3Closed-LostInfluenced
Then the deal teaches your ads
Pipeline SyncVertex Labs joins your pipeline audience on LinkedIn.
Conversions APIQualified opportunities go back to LinkedIn, so it learns from pipeline, not clicks.
Spend ProtectionOnce a deal closes, the company leaves your audiences.
Free, no ad account access

Not ready to connect? Start with what's public

Three free tools work from your website and your own numbers. Nothing to connect, and the benchmark needs no signup.

yourcompany.com
8.50
0.45
120
CPCABOVE MARKET COST
Your value
$8.50
Median $8.40Top $4.90
CTRCREATIVE UNDERPERFORMING
Your value
0.45%
Median 0.62%Top 1.10%
CPLBETTER THAN MEDIAN
Your value
$120
Median $210Top $95
Your CTR among B2B advertisers in your industryStart with the creative
Median 0.62%Top 1.10%You 0.45%
0.2%0.6%1.0%1.4%
Free · no signup · result on the pageCheck your numbers →
OVERALL ALIGNMENT SCORE
41%
Industry average benchmark: 65–70%
POORGOOD
Key phrasesFix 2ndOutcome-focused, boldHeadlines are feature-focused20% match
HeadlinesClear benefit positioningSome use benefits, others vague50% match
Color paletteFix 1stHigh-contrast green/whiteCTAs blend into background15% match
CTA“Learn More”, “Book Now”Good usage80% match
Free · no ad account access · From a sample reportScore my ads →
Competitor 1Competitor 2218creatives read
GGrowthly
Is your pipeline working as hard as you are?
Source: trust us
Stopped · 9 days
LLeadzilla
The 94-page State of the State report.
*
*
*
*
*
*
*
*
*
*
*
11 required fields
Stopped · 6 days
PParadigmo
Leader in a category we invented last week.
Category of one
Stopped · 12 days
WWebinarly
Fireside chat. No fire. No chat.
LIVE*
Stopped · 4 days
SSynergyStack
Trusted by 10,000+ teams. Names on request.
LOGOLOGOLOGOLOGOLOGOLOGOLOGOLOGOLOGOLOGO
Stopped · 7 days
AAgentify
Agentic copilots for your AI agents' agents.
✨ AI ✨
Stopped · 11 days
LLedgerline
Close the books 4 days faster. Free checklist.

Month-end close

Best performer
4+ months
+7more this week
Your ads vs each competitor, on six dimensionsTheme grid across all brandsNamed plays to test
Free · no ad account access · From a sample reportSee their long-running ads →

Like Vertex Labs, but a real deal

One customer's biggest sale, traced back to LinkedIn.

🏆 Biggest sale, traced to LinkedIn
“We had the biggest sale in the company's history, and DemandSense helped us connect it back to LinkedIn, tracking the customer journey from initial ad exposure through to a closed-won deal.”
MDMichael Dillon · Fractional CMO

What marketers saw after connecting DemandSense

56%
more pipeline deals influenced
47%
lower cost per click
24%
lower cost per qualified lead
−60%Cost per lead
I'm a HUGE fan of DemandSense… probably reduced my cost per lead by 60% the second I turned it on. It's literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.
Jason Squires · Project Scale
Thousands saved monthly
Linkedin Ad Scheduling of DemandSense is my favorite feature too, and it saves me thousands of $$ every month. I've been using it for 2+ years!
Or Livne · Vim
−30–40%CPM
Just wanted to say that I've been using DemandSense for almost a full week, and the early returns are pretty awesome. CPMs are down between 30-40%, impressions are up between 50-100+%, and clicks are up between 30-60%.
James Korte · BlueStar US
Campaign performance
We've found this and the ad scheduling super useful.
Hayley Dixon · Opteo
G25.0★★★★★on G2

Compare and start

What you get, what it costs, and how you start

Why DemandSense

Reporting and control, in one place

Read the signals, act on them, prove what worked. Most tools cover one or two of those steps. DemandSense covers all three.

Campaign Manager and spreadsheetsReporting toolsBid and budget toolsEnterprise suitesDemandSenseRead the signalsAd engagementOrganic engagementWebsite VisitorsLead scoringCRM stageIntent dataAct on themAudience TuningFrequency CapCustom audiencesPipeline SyncSpend ProtectionCRM syncAd SchedulingBudget ControlProve and learnRevenue AttributionJourneysConversions APIBenchmarksMulti-touch modelsPrice

Includedwith your ads

~$100a month

~$100a month

$30K+a year

$89a month

Start free
MCP Intelligence Hub and expert skills, included
Start free · $89 a month

Three connections. None needs a developer.

Connect your LinkedIn ad account

Sign in with LinkedIn and pick the account.

Start here

Add the Sensor Pixel

Through Google Tag Manager. No developer.

Connect your CRM

HubSpot, Salesforce or Attio, for the pipeline view.

Your first leads
Northwind Labs13 engagements
Vertex Labs11 engagements
Meridian Cloud9 engagements
Optional: connect your AI assistant

Questions before you start

Is DemandSense one tool or several?

One. DemandSense is a LinkedIn Ads platform for B2B marketers. Analytics, website visitor identification, the optimization controls, revenue attribution and competitor monitoring sit in one account and read the same companies: the company that engaged with your ad is the one you see on your site and in your CRM. Both plans include every module; they differ by monthly credits.

How soon will I see what's working?

The companies engaging with your ads start showing up in the first week. How soon that's enough to act on depends on your spend and audience size, which is why every signal sits next to your category benchmark. It tells you when what you're seeing is worth acting on.

Can I trust a decision made on engagement?

No signal is 100% accurate, and we don't ask you to bet blind on one. Engagement is a leading indicator: it shows the direction a campaign is heading weeks before a lead or a closed deal proves it. That's a clearer picture than clicks and cost per click, but it's still an early one. Attribution confirms it once the conversions land.

Does it replace Campaign Manager, or the tools I already pay for?

Not Campaign Manager: that is where you buy and serve the ads, and it stays that way. DemandSense sits beside it, reads the results at company level, sets them next to your site visits and CRM, and adds controls that go further than Campaign Manager's own: a schedule that can drop the bid to a cent overnight instead of stopping, a frequency cap per company, exclusions for the companies you mark as won't buy, and a monthly ceiling that pauses at your number. If you pay for a separate visitor identification, attribution or scheduling tool, each of those is a module here.

Does it work with my CRM?

Yes, with HubSpot, Salesforce and Attio. Deals come into DemandSense so you can see which campaigns influenced them. You don't need a CRM to start, because engagement and site visits work without one.

Will it change my campaigns without asking?

Only the controls you switch on act on LinkedIn. Ad Scheduling pauses ads outside your buyers' hours, or bids $0.01 on manual bidding. Audience Tuning and Frequency Cap reach LinkedIn at the weekly sync. Budget Control pauses campaigns at your monthly cap and turns them back on on the 1st. Moving budget or pausing a campaign stays your call.

What stays mine?

Your ad account, your CRM and your AI assistant. Campaigns stay in Campaign Manager and deals stay in HubSpot, Salesforce or Attio. Your AI assistant gets read-only access, scoped to your own account. Benchmarks use anonymized, aggregated data. Your AI assistant reads and recommends; the controls act only where you switch them on.

Who shows up in the site visitor data?

Companies, and the people behind them on US traffic, matched to the ads that brought them. We don't publish one match rate, because it depends on your traffic. You'll see your own during the trial.

How do you handle GDPR?

Personal data from EU visitors and contacts is handled under GDPR, and a formal data-protection certification is in progress. Person-level identification runs on US traffic only; outside the US, visitors are identified at company level.

Does it work without an analyst or a RevOps team?

Yes. It is built for the marketer who owns LinkedIn at a small B2B company, with no RevOps team behind them. The read, the controls and the attribution sit in one place, so nobody has to build the report by hand.

Start with the companies already engaging with your ads

Connect your LinkedIn ad account and see them by name, next to your site visits and your CRM.

Start free →
Every moduleNo credit cardNo developer

Not ready for a trial? Try a free tool first: Benchmark CheckerAd Strategy ScannerCompetitor Ads Analyzer