Privacy Policy of DemandSense

1. Introduction

‍DemandSense ("DemandSense," "We," or "Us"), a product of Xperra, LLC, is committed to safeguarding your privacy in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant privacy laws. This Privacy Policy outlines how we collect, use, disclose, and protect personal data, including data from connected third-party sources and website visitor data, through our advertising analytics platform. By using our platform, you agree to the practices described in this policy.

2. Information We Collect

2.1 Personal Data

We collect the following personal data shared during subscription and account setup:

  • What we save: Contact information, company details, and subscription-related information.  

  • What we don’t save: Payment details, such as credit card information.

2.2 LinkedIn Ad Data

We process LinkedIn-related data to deliver and improve our services:

  • What we save: Votes, schedules, budget settings, and campaign actions you take within our platform (e.g., linking to campaign groups).

  • What we don’t save: Performance metrics, LinkedIn Campaign Manager structure, custom audience data, and expense/budget spend.

2.3 Website Visitor Data

To improve analytics, we collect visitor data from your websites:

  • What we save:
    - Session details, cookies, device and browser information, operating system details, and IP addresses.
    - If subscribed to our website visitor identification service we save and deliver your first party data to you.

  • What we don’t save:
    -Performance metrics related to your campaigns.
    -Campaign Manager structures, including detailed configurations.
    -LinkedIn custom audiences, as we do not have access to this data.
    -Expenses or budget spend details related to your campaigns.

3. Use of Your Information

3.1 To Provide and Improve Our Services

We process data to operate and enhance our platform, including:

  • Integrating with CRM systems and other tools.

  • Generating insights and analytics for targeted advertising and campaign optimization.

  • Combining collected data with third-party sources to enrich analytics.

3.2 For Advertising and Marketing

  • Delivering personalized, interest-based ads.

  • Analyzing engagement metrics for targeted communications.

  • Enhancing advertising effectiveness using combined data insights.

3.3 For Legal and Compliance Purposes

We may use all personal information as required to:

  • Comply with legal obligations, including court orders or audits.

  • Protect our legal and contractual rights.

3.4 To Provide Reporting and Analytics

  • Delivering reports on ad performance and audience demographics.

  • Predicting visitor interests and identifying leads for retargeting.

  • Offering insights into engagement levels and behaviors.

3.5. For Business Operations

  • Managing billing, account maintenance, and customer support.

  • Supporting internal privacy and security measures.

4. Disclosure of Personal Information

4.1. Disclosure of Clients' Client Data

DemandSense is committed to the confidentiality and security of identifiable data provided by our clients. We adhere to the following principles:

  • We do not sell identifiable customer data.

  • Disclosure occurs only when legally required (e.g., subpoenas, court orders).

  • Any third-party service providers must adhere to strict confidentiality agreements.

4.2. Information Sharing

We may share data with:

  • Service Providers: For hosting, analytics, and platform operations.

  • Customers: Aggregated analytics and engagement data.

  • Affiliates/Subsidiaries: For internal business purposes.

  • Third Parties: Only with explicit consent or as required by law.

4.3 Sharing for Business Purposes

In the past 12 months, we have disclosed:

  • Advertising interaction data.

  • Aggregated company engagement metrics.

  • Demographic insights.

  • Temporal advertising and impression data.

5. Your Rights and Choices

5.1 Under the CCPA (California Consumers)

You have the right to:

  • Access categories of collected information.

  • Request data deletion, subject to exceptions (e.g., legal requirements).

  • Learn about our data-sharing practices.

To exercise these rights, contact us:

5.2. Under the GDPR (EU Residents)

You have the right to:  

  • Access and receive a copy of your personal data.

  • Correct inaccuracies.

  • Request deletion or restriction of your data.

  • Object to processing or withdraw consent.

Requests can be submitted via: 

We respond within 30 days, as required by GDPR. 

5.3. Under the Montana Consumer Data Privacy Act (MCDPA)

Montana residents can:

  • Access their personal data.

  • Request corrections or deletions.

  • Opt out of targeted advertising or profiling.

  • Obtain data in a portable format.

To exercise these rights, contact us: 

6. Data Security

We utilize robust security measures to safeguard personal information, including:

  • Encryption, access controls, and tokenization.

  • Regular assessments of our security practices to identify vulnerabilities.

7. Changes to This Privacy Policy

We reserve the right to update this policy periodically. Changes will be posted with a new "Last Updated" date. Continued use of our services indicates acceptance of updates.

8. Contact Information

For questions or concerns, contact us:
Email: privacy@demandsense.com
Phone: 212-660-9900
Address: 12042 Blanco Rd., Suite 200, San Antonio, TX 78216

Last Updated: 25/11/2024