Campaign Manager runs your ads. It doesn't let you manage them
Demandsense unlocks the API-level LinkedIn data and campaign controls Campaign Manager leaves out - targeting, frequency, exclusions, and CRM context, all from one screen.
30-day full access. No credit card required.
Three ways. One clear winner.
Each level uses more of LinkedIn's data. Only one adds data LinkedIn was never going to give you.
Basic
Campaign Manager
Free — but you're guessing.
- Targeting from 400 available industries
- Job function, title & seniority filters
- Manual, cost-cap, or max-delivery bids
- Insight Tag conversion tracking
- Manual attribution windows
Reality
Every conversion you count comes from your account alone. At low volume, you can't tell signal from noise.
Real cost: wasted spend on accounts that were never going to buy, and analyst hours spent guessing why.
Advanced
Campaign Manager + LinkedIn APIs
Free from LinkedIn — costs you a quarter and a developer.
- Everything in Basic
- Programmatic campaign management
- Conversions API
- Custom audience segments
- Direct CRM sync
Reality
More precision on the same LinkedIn data — still no visibility into who these companies' people actually are, and no way to know if your creative works compared to others in your industry. The deeper Company Intelligence API behind real benchmarking isn't built for in-house teams to begin with — it's reserved for attribution and reporting platforms.
Real cost: engineering backlog now, integration maintenance forever — realistic partner approval runs 3–4 months, with no published SLA.
Pro
Campaign Manager + DemandSense
No dev time. No approval wait. Answers Basic and Advanced can't give you.
- Everything in Basic and Advanced
- Targeting from 1,800 available industries (not 400)
- See exactly which professionals at an engaged account showed interest
- Benchmark creative performance by industry — e.g. which ad colors convert best in professional services
- Connect your AI tools and agents via MCP — ask it who showed interest, or what creative works best
- Mature library of AI skills · campaign scheduling
Reality
Most other tools benchmark campaign stats — clicks, conversion rates. DemandSense goes further: resolving engagement down to the actual professionals behind it, and benchmarking creative decisions that campaign-level stats alone can't tell you.
Real cost: a fixed monthly subscription — no developer time, no partner approval queue.
Start Your 30-Day Free TrialReady to stop guessing?
Start Free TrialHere's what Pro actually looks like in practice.
Insight → plumbing → action — in that order, automatically.
- 1Powered by LinkedIn's Company Intelligence API
Company-Level Attribution
Know exactly which companies your ads reached — and which ones actually convert. See every company reached, engaged, and converted, sourced directly from LinkedIn's Company Intelligence API, a private data source most teams can't access on their own. Segment those companies to learn what's actually driving results, and see which segments are genuinely profitable, not just active.
Aggregate campaign metrics can look healthy while your best-fit segments barely convert and your budget keeps flowing to segments that never will. - 2
CRM Connection
See which LinkedIn activity shows up in your pipeline. Campaign engagement lands on the same company record as your leads and deals — automatically, no manual matching later.
You get the company-level data, but still need separate tools to actually act on what you find across your campaigns. - 3
Spend Control
Stop paying to reach accounts that will never buy. Find poor-fit, off-benchmark traffic and remove it from live campaigns, without rebuilding exclusion lists every time.
Cut up to 40% of spend that isn't working for you.
65%
More CRM leads traced to LinkedIn
55%
More closed-won deals connected back to LinkedIn
30%
Lower cost for each qualified lead generated
Frequently Asked Questions
Three ways to manage LinkedIn ads.One that actually resolves the picture.
Start Free Trial30-day full access. No credit card required.
