LinkedIn Revenue Attribution

Trace which LinkedIn campaigns built your pipeline

The fastest way to connect LinkedIn ad activity to real CRM deals. Get insights into ad influence on pipeline, revenue - broken down by campaign, audience, account, and segment.

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See your deal influence

in minutes.

Used by 100+ B2B marketers to influence pipeline and revenue with LinkedIn Ads.

The Problem

LinkedIn shows you clicks. Your CRM shows you deals. Nothing connects them.

You know LinkedIn drives results. When leadership asks for proof, the data to back it up doesn't exist in a single place you can point to.

Your ad data and your deal data never meet

You check campaigns in one tab, pipeline in another. The two don't talk. When leadership asks: "Did LinkedIn bring any deals?" you're eyeballing timelines and hoping the dates line up.

Everything rolls up into one number

You ran three audiences last month. All you get back is a total click count and an average CPL. No way to see which accounts engaged, how deep it went, or whether any of it turned into pipeline.

You can't tell what's already working

Some audiences drive pipeline. Some just drive clicks. You don't have a way to separate the two. Same campaigns, same split, same budget - because no signal tells you where to double down.

The fix

Connect LinkedIn ads to pipeline and revenue - and feed what it finds back into your targeting.

Linkedin Ads Attribution

See which campaigns are building your pipeline

Get an instant snapshot of all pipeline, revenue and ROAS your LinkedIn ads are adding. Know exactly which campaigns to fund next month and which to cut.

Influenced pipeline, closed-won, and closed-lost in one view
Measure campaign influence score - scale or cut at a glance
Three attribution presets or fully custom thresholds

LinkedIn Customer Journey

Follow the full LinkedIn customer journey, from first impression to closed deal

See every LinkedIn touch from every account on one timeline: paid and organic impressions, the clicks and engagements, the website visits that followed, and the CRM deal events. Expand any account to see the full sequence that led to the deal, start to close.

Every paid and organic LinkedIn impression, click, and engagement per account
The website visits that came after the ad, on the same timeline
CRM deal events, so you see the path from first impression to closed deal

When connecting DemandSense to LinkedIn Ads, marketer's see:

4.4x

more companies
reached

56%

more pipeline
deals influenced

Same ads. Same budget. Just better data flow.

Ad Campaign Performance

Find accounts and segments that actually convert

See which audiences produce pipeline, which accounts became deals, and which segments convert best. So next quarter's targeting comes from your data, not gut feeling.

Spot which audiences drive pipeline and which just drive clicks
Break down performance by industry, headcount, and geography
Know exactly where to scale spend and where to pull back

Audience Intent Signals

Spot high-intent accounts that haven't entered your pipeline (yet)

Some companies hit high impressions and clicks but have no deal in your CRM. That's pipeline hiding in your ad data. Surface these accounts automatically and prioritize for activation.

Find accounts with high ad engagement and no CRM deal
Uses the same attribution logic you already configured
Export or activate - hand to sales, nurture, or outbound

Testimonials

Our customer reviews

See what 100+ B2B advertisers say as they increase their pipeline influence

DemandSense user here. Early days, but definitely feel like I'm burning less money.

Kieron Brown

B2B Strategy & Execution Partner to Aussie Founders

Linkedin Ad Scheduling of DemandSense is my favorite feature too, and it saves me thousands of $$ every month. I've been using it for 2+ years!

Or Livne

Growth Marketing Lead

Just wanted to say that I've been using DemandSense for almost a full week, and the early returns are pretty awesome. CPMs are down between 30-40%, impressions are up between 50-100+%, and clicks are up between 30-60%.

James Korte

Director of Marketing

I'm a HUGE fan of DemandSense… probably reduced my cost per lead by 60% the second I turned it on. It's literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.

Jason Squires

Founder

Been using your ad scheduling tool since yesterday. CPC went 50% down.

Kristof Bardos

Ad Creative Expert | Owner at Marketixa

We've found this and the ad scheduling super useful.

Hayley Dixon

Head Of Marketing at Opteo

DemandSense user here. Early days, but definitely feel like I'm burning less money.

Kieron Brown

B2B Strategy & Execution Partner to Aussie Founders

Linkedin Ad Scheduling of DemandSense is my favorite feature too, and it saves me thousands of $$ every month. I've been using it for 2+ years!

Or Livne

Growth Marketing Lead

Just wanted to say that I've been using DemandSense for almost a full week, and the early returns are pretty awesome. CPMs are down between 30-40%, impressions are up between 50-100+%, and clicks are up between 30-60%.

James Korte

Director of Marketing

I'm a HUGE fan of DemandSense… probably reduced my cost per lead by 60% the second I turned it on. It's literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.

Jason Squires

Founder

Been using your ad scheduling tool since yesterday. CPC went 50% down.

Kristof Bardos

Ad Creative Expert | Owner at Marketixa

We've found this and the ad scheduling super useful.

Hayley Dixon

Head Of Marketing at Opteo

Ecosystem

Connected to the tools you already use

Native integrations with HubSpot, Salesforce and Attio. Webhooks for everything else. Deal data syncs automatically - no CSV uploads, no manual mapping, no middleware.

Central Intelligence

Salesforce

HubSpot

Attio

Webhook

See this in your own pipeline.Connect your CRM and get attribution data in minutes.

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5-step setup

Connect your CRM and see
attribution data in under 5 minutes.

STEP 1

Connect LinkedIn

Link your LinkedIn ad account. DemandSense syncs campaign data automatically in minutes.

STEP 2

Connect CRM

Authorize HubSpot or Salesforce. Deal data flows in and matches to LinkedIn accounts.

STEP 3

Set Attribution

Pick a preset or build custom thresholds to match your actual sales cycle.

STEP 4

See Influence

Your dashboard populates with influenced pipeline, revenue, and ROAS data.

STEP 5

Scale Results

Enable Spend Protection and Pipeline Sync to automate your ad optimization.

Get a 30-day free trial

Finally know whether your LinkedIn ads are building pipeline

Start a free trial - connect your LinkedIn ad account and CRM, set your attribution logic, and see your first influenced pipeline data in under 5 minutes.