DemandSense vs Factors.ai

Comparing Factors.ai? Attribution and ad controls from $89 a month

See which LinkedIn ads brought your closed deals in HubSpot, Salesforce, Attio or Zoho, with ad controls included in the same plan. Monthly and self-serve.

Start free
  • Free for 30 days
  • Every feature
  • No card
  • From $89/mo
LinkedIn ads attribution
DemandSense: $89/month
Factors.ai: From Basic, $6K per year
How you start
DemandSense: Sign up yourself; 30-day free trial, no card
Factors.ai: Free trial on Lite ($199/mo, website visitors); demo for Basic and up
Billing
DemandSense: Monthly
Factors.ai: Typically annual contracts
Bid scheduling
DemandSense: Bid drops to $0.01 off-hours; campaigns keep learning
Factors.ai: On Enterprise ($30K+ per year) or as an add-on
Ad controls
DemandSense: Scheduling, budget auto-pause, frequency caps, Audience Tuning in the $89 plan
Factors.ai: Impression control and bulk exclusion on Enterprise, or as an add-on
Website visitors
DemandSense: Companies, and people on US traffic
Factors.ai: Companies visiting your website, from Lite
Google Ads audiences
DemandSense: LinkedIn ads only
Factors.ai: Google audience sync on Enterprise
Factors.ai details from factors.ai/pricing, checked 2 Oct 2026.
DemandSense or Factors.ai

Which one fits your team

Choose DemandSense if

  • You run LinkedIn ads with a lean team and want attribution without an annual contract
  • You want spend controls in the base price
  • You want attribution and ad controls self-serve, starting today

Factors.ai may fit better if

  • You run ABM across LinkedIn and Google, with audience sync to both
  • You use G2 and third-party intent data
  • You want white-glove onboarding
CRM-synced attribution

Track LinkedIn ads to closed deals

Connect your CRM and DemandSense lines up each account's LinkedIn impressions, clicks and site visits with the deals it opened and closed.

Sample data.
Engagement-to-RevenueExample
  1. EngagedLinkedIn-touched6,240
    6.6%Lead capture
  2. In CRMWith CRM record412
    16.5%Sales hand-off
  3. DealsDeal created68
    20.6%Win rate
  4. WonClosed-Won14
Influenced closed-won$184,000
Example DemandSense Engagement-to-Revenue funnel: 6,240 companies touched by LinkedIn ads, 412 of them matched to a CRM record, 68 with a deal created and 14 closed won, with the hand-off rate shown between each stage and $184,000 of influenced closed-won revenue.
  • Your CRM, as it is

    HubSpot, Salesforce, Attio or Zoho. Your deals stay where they are.

  • You decide what counts

    Pick how much ad exposure counts as influence, or set your own thresholds.

  • Sourced or influenced

    See which deals your ads started and which they helped along.

Ad controls, included

Spend controls are part of the $89 plan

Scheduling, budget guardrails, frequency caps and Audience Tuning, all in Base.

  • Sample data.

    Weekly schedule

    CET

    Bid-floor scheduling

    Off-hours, your bid drops to $0.01 instead of pausing the campaign, so LinkedIn keeps the learning history it has built.

  • Sample data.
    Impressions / co.Paused
    Monthly budget$3.1k/5k

    Auto-pause budget guardrails

    Set a spend limit. When a campaign reaches it, DemandSense pauses it automatically.

Self-serve

Set it up yourself, in three steps

  1. 1Connect your LinkedIn ad account
  2. 2Add the Sensor Pixel through Google Tag Manager
  3. 3Connect HubSpot, Salesforce, Attio or Zoho
What you see

Your numbers next to your category, and the companies behind them

  • Sample data.

    Vs. category

    +0.39pp
    Your CTR0.91%
    B2B SaaS median0.52%

    Category benchmarks

    Compare your performance, messaging and offers with your category, from DemandSense's own benchmark data.

  • Sample data.

    Engagement

    Paid ads24,180
    Organic posts11,304

    Companies engaging with your ads

    DemandSense has access to LinkedIn's Company Intelligence API, so you see the companies engaging with your ads, paid and organic.

    Engaged-company data needs the LinkedIn pixel.

  • Sample data.

    Identified visitor

    Mira SchulzDirector of GrowthNorthwind Labs

    Sensor Pixel: who visits your site

    Our Sensor Pixel identifies contact-level information for US site visitors. It automatically switches to account-level identification for visitors outside of the US.

Pricing

One plan, every feature

30 days free with every feature. No card to start.

Base$89/mo
  • Revenue attribution
  • Website visitor identification
  • Ad scheduling
  • Budget guardrails
  • Frequency caps
  • Audience Tuning
  • Benchmarking report
  • Intelligence Hub (MCP)
Start free
Common questions

Before you start

It works with manual bidding. Campaigns on automated bidding or a cost cap can't use the bid floor.

On your own ad account

See which LinkedIn ads brought your deals

Connect your LinkedIn ad account and your CRM. Attribution and spend controls run on the same account.

  • Free for 30 days
  • Every feature
  • No card
  • From $89/mo