Account Intelligence for B2B Marketing
See which companies engage with your LinkedIn ads and your website, with their CRM deals on the same account view. Pick your next target accounts from evidence.
30-day full access. No credit card required.
Certified LinkedIn
Marketing Partner- Company Intelligence API
- Conversions API
- Advertising API
- Ad Library API
5.0Stars on G2
SOC 2 in progress
GDPR compliant
Key Benefits of Account-Based Intelligence for B2B Teams
Account-based intelligence puts what you know about each target account in one place, so sales and marketing teams spend their week on accounts showing buying signals.
Reduce Account Research Time
Each tool you use holds part of the account story, from Campaign Manager to the CRM. DemandSense joins them on one account record, so checking a company takes one screen.
Improve Timing With Account Engagement Signals
Engagement scores climb as a company clicks your ads and returns to your site. You see it while the account is still researching, before anyone fills in a form.
Personalize Campaigns and Outreach With Account Context
Know which ads a company engaged with and which pages its people read. Build personalized campaigns and emails around that interest.
Align Marketing and Sales Around High-Priority Accounts
Both teams work from one account list, scored against one ICP. Engaged companies missing from the CRM can go straight into HubSpot or Salesforce.
Core Components of DemandSense LinkedIn Account Intelligence
Four data sources, joined at the company level across Sensor Pixel and Revenue Attribution.
Account Identification and Firmographic Data
Sensor Pixel identifies the companies visiting your website, and on US traffic the person too when there's a match. Data enrichment adds industry, company size, revenue and job title.
Start Your 30-Day Free TrialLinkedIn Intent Data and Engagement Signals
DemandSense reads company-level engagement from LinkedIn's Company Intelligence API, paid and organic together. You see every company that engaged with your ads, including ones that never visited your site.
Start Your 30-Day Free TrialWebsite Activity Connected to LinkedIn Accounts
Journeys puts each account's LinkedIn touches, website sessions and pages read on one timeline, next to CRM events.
Start Your 30-Day Free TrialCRM Context and Account-Based Analytics
Connect HubSpot, Salesforce, Attio or Zoho. The Accounts view lists every account your LinkedIn activity influenced, with a plain-language card explaining why.
Start Your 30-Day Free TrialHow DemandSense Compares With Other Account Intelligence Platforms
Each type of tool answers a different question about an account. Here's what each one is built to show.
| Capability | Traditional Account Intelligence Platforms | Sales Intelligence Platforms | DemandSense |
|---|---|---|---|
| Main data source | Third-party data on intent and firmographics, plus your own | Large contact and company databases | Your LinkedIn ads, website and CRM |
| LinkedIn ad engagement by company | Varies by vendor | Not the focus | Paid and organic, from LinkedIn's API |
| CRM connection | Usually, often built for enterprise CRMs | Usually, for exporting contacts | HubSpot, Salesforce, Attio, Zoho |
| Contact data for outreach | Varies by vendor | The core product | Identified visitors and their colleagues |
| Built for | Enterprise account-based programs | Sales teams prospecting at volume | Small B2B teams running LinkedIn ads |
Pick by the question you need answered. For a view of target accounts engaging with your LinkedIn ads, that's DemandSense.
Start Your 30-Day Free TrialMarketing Account Intelligence Software for B2B Teams
Built for teams where one person owns LinkedIn and answers for pipeline.
For LinkedIn Ads and Demand Generation Teams
You run the campaigns and get asked what they produced. See which target accounts engaged with your ads and which of them reached pipeline.
For B2B Marketing Teams
Small teams rarely have a data analyst. Connect your account data sources yourself and score accounts against your own ICP.
For Sales and Marketing Alignment
Hand sales a short list of engaged accounts with the context to open the conversation: the ads they saw and the pages they read.
For Agencies Managing LinkedIn Ads
Show each client which companies their LinkedIn spend reached and which of them became deals.
How Account Intelligence Works in DemandSense
Five steps from a new account to a list you can act on.
Connect LinkedIn Ads
Link your ad account so DemandSense can read company-level engagement from your campaigns.
Install Sensor Pixel
Add the tag through Google Tag Manager to identify the companies on your site.
Connect your CRM
Link HubSpot, Salesforce, Attio or Zoho so every account shows its deal status.
Define your ICP
Set the attributes that make an account a fit, then add rules for engagement scoring.
Work the account list
Review engaged accounts, sync pipeline accounts to a LinkedIn audience, and push new ones to HubSpot or Salesforce.
Put Account Intelligence to Work With DemandSense
Connect LinkedIn and your CRM and add Sensor Pixel. Then see which companies are engaging this month. Your next campaign starts from accounts that already showed interest.
Account Intelligence FAQs
Account intelligence is the data a B2B team gathers about target accounts, like firmographics and recent engagement, joined with deal history so you know which accounts to prioritize. DemandSense builds it from LinkedIn, your website and your CRM.
Sales intelligence finds people to contact: names, emails and phone numbers. Account intelligence shows which companies are worth contacting and why. Many teams use account intelligence tools and sales intelligence together.
Lead reporting counts form fills. Account-based analytics looks at the whole company: every ad engagement and site visit from its people, and whether a deal exists.
HubSpot, Salesforce, Attio and Zoho. Deals from any of them feed the Accounts view. Pushing newly engaged companies into your CRM works with HubSpot and Salesforce.
No. LinkedIn shares ad engagement at the company level. Person-level identification applies to your website, where Sensor Pixel can identify individual visitors on US traffic.
Yes. DemandSense is built for B2B teams of roughly 11 to 200 people, where one marketer owns LinkedIn and there's no RevOps team.
Yes. Start a 30-day free trial with full access. The pricing page shows the plans after the trial.
Gartner's public listings show no Magic Quadrant under that name. The closest is the Gartner Magic Quadrant for Account-Based Marketing Platforms, last published in November 2025, which evaluates vendors for account-based marketing programs.
