DemandSenseMCP
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The most complete LinkedIn MCP for B2B Advertisers

DemandSense AIReal MCP data

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  • Aussie Founders

The data gap

Even with LinkedIn APIs, you're still piecing together where your ad budget should go

Not using LinkedIn's APIs yet? That's the bigger gap, and DemandSense MCP already addresses it.

Campaign Manager+ LinkedIn APIsDemandSense MCP
See who your ads reachedCapped company viewFull data if you can pull itEvery company, ranked by engagement
Company-level attributionSessions, not companiesBuild it yourself + extra toolsSegmented automatically: reached, engaged, converted
Audience ExplorerNo preview before you launchStill no preview before you launchPreview DemandSense built audiences before you spend
Benchmark performanceNot availableNot availableCampaign performance benchmarked against your peers
Cut wasted spendBuild exclusion lists manuallyBuild your own systemAudience Tuning recommendations
Connect ads to dealsLimited CRM reportingMatch pipeline yourselfLinkedIn engagement alongside your CRM (HubSpot, Salesforce, Attio)
Ask your AI assistantNo AI querying possibleYour AI reconciles 3 raw feeds per questionOne question, one answer
What it costsFree, with less controlDeveloper time, and no amount of it gets you real attribution

$89+a month

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Four data sources

Everything about your LinkedIn buyers, in one place

No exports. No stitching connectors together yourself. Ask a question, and the answer comes from these four at once:

  1. LinkedIn (Ads + Organic)

    Impression-level engagement across paid ads and organic content through LinkedIn's official Company Intelligence API, plus full campaign data through the Advertising API.

  2. Website Visitors

    Identifies up to 60% of companies in the US, up to 50% worldwide, and about 1 in 5 people (US only). Reverse-IP lookup stops at the company.

  3. CRM

    HubSpot, Salesforce, or Attio, if you connect one.

    Optional. Works without it too.

  4. DemandSense Benchmarks

    DemandSense's own benchmark data. See your campaign results next to companies like yours, for the same campaign type.

    Optional. Works without it too.

From a live account

Real answers, not demo data

Three questions asked on a live account. The answers are the assistant's own words. The reports are redrawn to fit this page, with company names and spend redacted. When the data was thin, the assistant said so. Every report comes ready to download as HTML or PDF.

Your AI assistantDemandSense MCP

Which open opportunities saw our LinkedIn ads before they entered the pipeline?

A few notes: eleven open opportunities carry $214,500 in pipeline, and four of them engaged on both ads and site, holding $119,250 of that total. Northpeak Robotics stands out with a 6,412 engagement score and two open deals, with ad exposure that began five weeks before the first deal was created — a strong signal these ads did real top-of-funnel work. Engagement score is a rolling 90-day figure, so for three accounts the deal predates the current window and can't be claimed as pre-pipeline warming.

Open opportunities that saw LinkedIn adsHTMLPDF

One question, one answer

What else you can ask

Each of these is one question to your AI assistant. The ones marked With CRM need your CRM connected.

  1. With CRM

    ICP-fit companies that saw our ads, visited, and aren't in our CRM yet

    Warm accounts your pipeline doesn't know about yet. Plus the near misses: accounts already in your CRM that never got a deal.

  2. Which ICP-fit accounts are showing ad and site activity this week?

    A watchlist of your target accounts, with ad and site activity side by side.

  3. At [account], which people visited after seeing our ads?

    The people behind the visit, by name and title (US traffic).

  4. Which accounts are we paying to reach that have never once visited the site?

    Reach to cut first: ad spend with no site visit behind it.

  5. Who should sales call this week?

    A ranked list of accounts warmed by ads and active on the site this week.

  6. With CRM

    Which CRM accounts went quiet but keep visiting the site after seeing our ads?

    A re-engagement list nobody is working: no deal in sight, but still coming back.

  7. With CRM

    What changed for [account] this quarter?

    A QBR narrative built from ad exposure, site visits, and CRM stage changes.

  8. How does my campaign performance compare with my peers?

    Your results next to companies like yours, for the same campaign type.

  9. Audit my LinkedIn setup against best practice.

    What to change first, from a read of your campaigns, creatives and bids.

Who it's for

Built for both sides of the ad account

  • Consultants & agencies

    Your measure of success: clients who stay and grow.

    • An edge of your own.

      Frequency caps by company, ad scheduling and a budget view across every client account, with an assistant that tells you where to use them.

    • Results you can show early.

      Show each client which target accounts their ads reached and warmed, well before a deal closes. The report is ready to hand over.

    • Leads the client never saw.

      Companies that saw the ads and visited without filling in a form. In the US, the people too.

  • In-house B2B marketers

    Your measure of success: pipeline from your LinkedIn budget, and proof of it.

    • Proof LinkedIn fed the pipeline.

      See which open deals saw your ads before they entered the pipeline.

    • Leads sales can use.

      Warm accounts your ads reached and your CRM missed, ranked for this week's calls.

    • Budget that goes where it works.

      Find the reach with no site visit behind it, then cap it, schedule it or cut it in the same account.

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How it works

Four sources, read as one story

The same word means different things in different tools. In LinkedIn, a lead is someone who submitted a form in your ad. In your CRM, a lead is a stage in your funnel. Connect each tool to your AI assistant on its own, and it has to guess which one you mean.

LinkedInLeadsomeone who submitted a form in your ad
Your CRMLeada stage in your funnel

DemandSense keeps your LinkedIn engagement, website visitors, CRM and benchmarks in one shared context. Each number comes with what it means and what it leaves out, and the sources sit side by side, company by company. Your assistant reads them as one story.

  • LinkedIn (Ads + Organic)Through LinkedIn's official APIs
  • Website VisitorsFrom the DemandSense pixel on your site
  • CRMHubSpot, Salesforce or Attio. Optional
  • DemandSense BenchmarksOur anonymized dataset. Optional
One shared context

  1. One meaning per word.

    A LinkedIn lead and a CRM lead arrive as two different things, each with its definition. Your assistant doesn't count one as the other.

  2. One company, from ad to deal.

    Ad engagement, site visits and CRM deals sit side by side for each company. One question can follow an account from the ads it saw to the deal it's in.

  3. Like with like.

    Spend in different currencies isn't added together, and a month is compared with a month.

Your AI assistant

Your assistant reads and recommends. You make the changes in DemandSense.

Where you ask

Works with your favorite AI assistant

DemandSense MCP runs on an open standard, so it connects the same way in any assistant that supports it. Add it once, then ask where you already work.

Set up in three steps

  1. Start the free 30-day trial

    MCP access is included from day one. No card, no waitlist.

  2. Connect LinkedIn Ads

    Connect your LinkedIn ad account in DemandSense. A CRM is optional.

  3. Add DemandSense to your AI assistant

    Generate your credentials in DemandSense settings, add the server URL to your assistant and sign in.

When data is missing

Built to give straight answers

We tested DemandSense MCP on a live account, including questions about companies that weren't in the data. Here is what came back.

  • Says so when it finds nothing.

    Ask about a company that isn't in your data, and it tells you so. Missing data comes back as missing and isn't shown as zero.

  • Names the source that's missing.

    When a source isn't connected, it tells you which one and gives the closest answer it can from the rest.

Not every visitor can be identified. How many depends on your traffic and audience, and people are identified for US traffic only.

Ask a question, get an answer from your own data

DemandSense MCP is included with every DemandSense plan, $89+ a month.

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  • Free 30-day trial
  • No card required
  • MCP access from day one

FAQ

Questions before you start

DemandSense MCP Intelligence Hub is a LinkedIn Ads MCP server. It gives your AI assistant your LinkedIn engagement (ads and organic), identified website visitors, CRM and peer benchmarks in one shared context, so you can ask a question and get an answer from your own data.