Sync LinkedIn ads with your CRM and connect campaigns to real deals

DemandSense automatically brings LinkedIn engagement, website activity and CRM records into one company record, so you know which companies are interested and why, even before they convert.

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Works with

  • HubSpot
  • Salesforce
  • Attio

  • Spot interested accounts early

    See which companies show interest before they ever become a lead or deal.

  • See who engaged without clicking

    Company engagement still shows up even when someone never clicks your ad.

  • Walk into reviews with proof

    Show engaged companies, the campaigns that influenced them and their connected deals.

Every LinkedIn review still starts with proving what the spend actually delivered

You open Campaign Manager, pull the latest deals and start checking companies one by one. By the time you're done, you still can't clearly see what LinkedIn actually influenced.

  • Manually match CRM deals to LinkedIn activity
  • LinkedIn-influenced deals can still show as Direct
  • Companies that engage without clicking stay invisible
  • Reviews still depend on cost per click and cost per lead

We had the biggest sale in the company's history, and DemandSense helped us connect it back to LinkedIn, tracking the customer journey from initial ad exposure through to a closed-won deal. I'll meet with the CFO, CRO, COO, and CEO and this report is the type of thing that helps prove out the ROI of the investment we are making

Michael Dillon, Fractional CMO
A DemandSense Revenue Attribution overview: $4.46M in influenced closed-won revenue and $6.39M in influenced pipeline at 33.37x won ROAS, with monthly ad spend, revenue and pipeline-stage charts plus performance broken out by industry, headcount and country.

See LinkedIn-influenced deals, even those attributed to Direct

DemandSense matches the company behind the ad activity, website visit and deal, so the connection survives when someone converts on a different page.

Know exactly which accounts your LinkedIn ads influence in your CRM

DemandSense automatically matches LinkedIn activity, website visits and CRM records by company, so you can see what happened before a deal, even when nobody clicked.

  • A DemandSense engagement-to-revenue funnel narrowing from 19,571 LinkedIn-touched companies to 3,947 with a CRM record, 96 deals and 15 closed-won, with a banner flagging 137 high-engagement companies missing from the CRM.

    See every account your LinkedIn Ads touched, even when they never clicked

    It matches LinkedIn engagement to the same company records you already have, so the activity doesn't disappear just because there was no click.

    What you see

    Companies that engaged with your LinkedIn ads but would never show up in a click-based report.

  • A DemandSense accounts table showing $625.96K in influenced closed-won and closed-lost revenue across 79 deals, with named accounts like Oxford Medical Simulation and Safety Products Global broken out by deal stage and LinkedIn ad metrics.

    Show the accounts, campaigns and deals behind your LinkedIn spend

    See which companies were influenced, which campaigns influenced them and the deals tied to those accounts, based on attribution rules you set.

    What you can prove

    Exactly which named accounts and deals were influenced by LinkedIn, instead of falling back on cost per click and cost per lead.

  • A DemandSense account already in pipeline, expanded to show the two LinkedIn campaigns influencing it along with each campaign's spend, clicks and engagement level.

    Know which campaigns are landing weeks before pipeline catches up

    See which companies are paying attention while the campaign is still live, then watch that early signal connect to a deal when it appears later.

    What you know earlier

    Which campaigns are working with the right accounts before you have to wait months for closed deals.

  • A DemandSense accounts table filtered to companies not in CRM, showing VictoriaMetrics with LinkedIn impressions, engagements and clicks despite having no CRM record yet.

    Give sales the companies already showing interest in your LinkedIn ads

    Show them the accounts that have already reached meaningful engagement, with the LinkedIn activity tied directly to each company.

    What sales get

    Named accounts already showing interest before they ever become a lead or deal.

When connecting DemandSense to LinkedIn and CRM, marketers see:

  • 6×

    more visible companies engaged

    More of the companies responding to LinkedIn become visible beyond direct clicks.

  • 65%

    more CRM leads traceable to LinkedIn

    Connect more of the leads already in your CRM back to LinkedIn activity.

  • 55%

    more closed-won deals connected to campaigns

    See more of the deals LinkedIn influenced tied back to the campaigns behind them.

Get it all connected and review-ready

Set it up once, then when someone asks what LinkedIn delivered, you have the influenced accounts, campaign activity and deals ready to show.

  1. Connect your CRM

    Pull in the company and deal records DemandSense will match against ad activity.

  2. Connect LinkedIn

    Add paid and organic company activity so each account starts filling in automatically.

  3. Set your attribution rules

    Pick a preset or define your own thresholds for what counts as influenced.

  4. Read the accounts and deals

    Open the report and see influenced companies, campaigns and the deals tied to them.

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Walk into your next LinkedIn review with the accounts and deals behind the spend

You've probably known LinkedIn was doing more than cost per click and cost per lead could show. Now you can prove it, without spending the day pulling reports together by hand.

  • Which accounts actually engaged with your ads
  • Which campaigns influenced those accounts
  • Which leads and deals were influenced by that activity
Start 30-Day Free Trial

Full access. No credit card.

FAQs