Find out what's working before the budget is spent.

B2B LinkedIn Ads Intelligence Platform

See what's building pipeline in weeks, not months.

DemandSense is the LinkedIn Ads intelligence platform for B2B marketers. It reads your LinkedIn engagement, site visits and CRM in one shared context, so you see which companies your ads are warming up and move the budget while the campaign runs.

Start free
  • 30-day trial, all features
  • No credit card
  • No developer needed

See when four signals agree on one account

An example of one of your target accounts, Acme Supply, the sample company followed down the page. Four signals about it: 6 engagements from 4 people on LinkedIn ads, 2 sessions on your pricing page, an open opportunity at stage 2 in HubSpot, and engagement above the category benchmark. All four agree, so the company is worth acting on this week. Sample data.

Sample data.

  • Marketixa
  • Aussie Founders

From the first ad view to the closed deal, in one account

Each of these usually lives in its own tool. In DemandSense they sit in one account and read the same companies.

Follow one company down the pageAcme SupplySample data
  1. 4 people · 6 ad engagements
  2. 2 visits to /pricing
  3. Frequency cap 8 of 8
  4. Closed-won · $48,000
  5. 5 new competitor ads

Read the signals

Who is seeing our ads?

The companies behind your impressions and clicks, paid and organic, and how many people in each. It comes from LinkedIn's Company Intelligence API, so you see more than Campaign Manager shows.

Companies engaging with your LinkedIn ads this month: Acme Supply, four people and six engagements; Brightline Labs, three people and four engagements; Vertex Systems and Cobalt Retail with fewer. Sample data.

Sample data.

  • Names, not clicks: the companies behind the clicks
  • Beyond Campaign Manager: paid and organic together
LinkedIn Ads Analytics

Who came to our site?

The companies reading your pages, whether or not they fill in a form. The Sensor Pixel names them and scores each one against your ICP. It installs through Google Tag Manager, no developer needed.

Companies on your site this month, none of which filled in a form: Acme Supply, two sessions on the pricing page, a strong ICP fit; Brightline Labs on customer stories and Vertex Systems on security, one session each, a good fit. Sample data.

Sample data.

  • No form needed: visitors named by company
  • ICP fit scored: for every company on your site
Website Visitor Identification

Act on them

Where is the budget going?

Which companies and job titles absorb the spend, and the controls to move it while the campaign runs. You see it and act on it in the same place.

Forty-eight target companies, coloured by how much of a $10,000 month each gets. Four switches — Frequency Cap, Audience Tuning, Budget Control and Ad Scheduling — spread the budget across the companies that fit, stop overspend, and save on the same impressions.

This month's $10,000 · by company

Sample data
Ad Scheduling on

Ad Scheduling on. Your ads show only when your audience is ready to buy.

Saved each month
$4,643
Moved to companies that fit
$2,800
  • Move budget mid-flight: while the campaign runs
  • No overspend: one company can't soak up the spend

Acme SupplyFrequency cap reached · 8 of 8 impressions

All optimization controls

Prove and learn

What did it do for pipeline?

Deals traced back to the ads that started them, in HubSpot, Salesforce or Attio. You decide what counts as influenced. Attribution confirms the read when the deal lands.

Acme Supply's journey in DemandSense, February to September. Seeing ads: saw the Customer story ad, viewed your Company Page. Engaging: engaged with the demo video, read /case-studies, liked a Company Page post, visited /pricing. Lead created in HubSpot, then a deal. While sales worked the opportunity, ads kept warming it: a retargeting ad for the ROI calculator, /security on your site, a customer post on the Company Page, and a clicked pricing guide ad. Closed-won for $48,000, against $2,140 of LinkedIn spend on Acme; LinkedIn gets the credit because the engagement rule was met. Sample data.
  • Deals, not clicks: traced back to the first ad
  • LinkedIn learns from deals: closed-won goes back as conversions
  1. 1 / 3Revenue AttributionDeals traced back to the ads that started them.
  2. 2 / 3CRM integrationHubSpot, Salesforce or Attio. You decide what counts as influenced.
  3. 3 / 3Conversions APINewClosed-won deals go back to LinkedIn as conversions, so it learns from pipeline, not clicks.

The deal goes back to LinkedIn, so it learns from pipeline.

What are competitors running?

Their LinkedIn ads, collected every day: what they just launched, the ads they keep running for months, and a library of creative by industry.

Competitor Ad Tracking
Sample data with made-up brands: a week of competitor ads lands as a wall of thumbnails, then all but one are stamped as stopped after a few days; the one left has run for over four months and is marked Best Performer.

  • Growthly

    Is your pipeline working as hard as you are?

    Source: trust us
    Stopped · 9 days

  • Leadzilla

    The 94-page State of the State report.

    *
    *
    *
    *
    *
    *
    *
    *
    *
    *
    *
    11 required fields
    Stopped · 6 days

  • Paradigmo

    Leader in a category we invented last week.

    Category of one
    Stopped · 12 days

  • Ledgerline

    Close the books 4 days faster. Free checklist.

    Month-end close

    Best performer
    4+ months

  • Webinarly

    Fireside chat. No fire. No chat.

    LIVE*
    Stopped · 4 days
  • +9more this week

Sample data, made-up brands.

  • Collected daily: every competitor ad
  • Long-runners flagged: the ads they keep running

One question, answered from four tools

One signal can mislead. DemandSense keeps the answers in one shared context, so your AI assistant can put them together for one account, with the source of every line. It reads and recommends. Nothing changes until you decide.

A question asked in an AI assistant with DemandSense MCP connected: are there warm leads sales doesn't know about yet? The answer reads four sources, one for each of the first four map questions, and each line links back to its question. Sample data.
DemandSense MCP connected
Brief me on an account before my callDraft this month's client report

Are there warm leads sales doesn't know about yet?

LinkedIn adsYour siteDemandSense controlsHubSpot
  1. 1

    Brightline Labs: 3 people engaged with your ads 4 times this month.

  2. 2

    They read your customer stories, and their ICP fit is good.

  3. 3

    Your campaigns barely reach them. Shift budget their way?

  4. 4

    No record in HubSpot, so nobody in sales owns them yet.

4

ad engagements · 3 people

Good

ICP fit

Low

share of your spend

None

HubSpot record

Hand Brightline Labs to sales.

Acme Supply is already with sales, closed-won in September.

Numbers point back to the map · Sample data

DemandSense MCP Intelligence Hub

What marketers see

After connecting DemandSense to LinkedIn Ads:

56%
more pipeline deals influenced
47%
lower cost per click
24%
lower cost per qualified lead

  • Biggest sale, traced to LinkedIn

    “We had the biggest sale in the company's history, and DemandSense helped us connect it back to LinkedIn, tracking the customer journey from initial ad exposure through to a closed-won deal.”

    Michael Dillon · Fractional CMO

  • −60%Cost per lead

    “I'm a HUGE fan of DemandSense… probably reduced my cost per lead by 60% the second I turned it on. It's literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.”

    Jason Squires · Project Scale

  • Thousands saved monthly

    “Linkedin Ad Scheduling of DemandSense is my favorite feature too, and it saves me thousands of $$ every month. I've been using it for 2+ years!”

    Or Livne · Vim

  • −30–40%CPM

    “Just wanted to say that I've been using DemandSense for almost a full week, and the early returns are pretty awesome. CPMs are down between 30-40%, impressions are up between 50-100+%, and clicks are up between 30-60%.”

    James Korte · BlueStar US

  • Campaign performance

    “We've found this and the ad scheduling super useful.”

    Hayley Dixon · Opteo

Every module on both plans

The two plans differ only in monthly credits for identifying companies and contacts.

  • Base

    $89/mo

    200 credits a month.

  • Plus

    $149/mo

    500 credits a month, with room to scale to 10,000 as your traffic grows.

Start free
  • 30-day trial, all features
  • No credit card
  • No developer needed

Questions before you start

One. Analytics, website visitor identification, the optimization controls, revenue attribution and competitor monitoring sit in one account and read the same companies: the company that engaged with your ad is the one you see on your site and in your CRM. Both plans include every module; they differ by monthly credits.

See all five answers in your own account

Connect your LinkedIn ad account and start with the companies already engaging with this month's campaigns.

Start free
  • 30-day trial, all features
  • No credit card
  • No developer needed

Not ready for a trial?

Try a free tool first:Ad Strategy ScannerCompetitor Ads AnalyzerBenchmark Checker