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We're getting under the hood of LinkedIn ad campaigns. Tag along.

Practical lessons for people who run LinkedIn ads: what works, what wastes budget, and why.

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Demo CenterSee the product working, without booking a call.Talk to usHave questions? We're here to help.

Product

1Read the signals

  • LinkedIn Ads Analytics
  • Website Visitor Identification
  • Account Intelligence
  • Competitor Ad Tracking

2Act on them

  • Audience Tuning
  • Budget Control
  • Frequency Cap
  • Ad Scheduling
  • LinkedIn Ads Optimization

3Prove and learn

  • Revenue Attribution
  • CRM integration
  • Conversions API
  • Integrations

AI

  • MCP Intelligence Hub

Free Tools

  • Ad Strategy Scanner
  • Competitor Ads Analyzer

Resources

  • Blog
  • Benchmark Report
  • Help Center(opens in a new tab)
  • Video Tutorials(opens in a new tab)
  • Newsletter

Company

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Ask Claude anything about your LinkedIn Ads, website visitors and CRM deals. Introducing DemandSense MCP

DemandSense

  • 1Read the signals

    2Act on them

    3Prove and learn

    See when four signals agree on one account

    LinkedInSiteCRMBenchmark
    VVertex· 1 signal· Researching now

    Put the budget on the accounts that can actually buy

    Northwind
    Globex
    Student Org

    See which deals LinkedIn influenced, then let them teach your ads

    Vertex LabsNew dealInfluenced
    inSent back to LinkedIn
    • LinkedIn Ads Analytics
    • Website Visitor Identification
    • Account Intelligence
    • Competitor Ad Tracking
    • LinkedIn Ads Optimization
    • Audience Tuning
    • Budget Control
    • Frequency Cap
    • Ad Scheduling
    • Revenue Attribution
    • CRM integration
    • Conversions API

    Start here

    Platform OverviewFive questions, one screenDemo CenterFour short walkthroughs+IntegrationsAds, CRM and AI in sync

    Platform Overview

    See everything the platform does, on one screen

    The five questions it answers about your LinkedIn ads, from who sees them to what they did for pipeline, with the modules behind each and the plans.

    Demo Center

    See the product working, without booking a call

    Four short walkthroughs of a real account: buyer signals, budget, live campaign changes and pipeline. Watch one or all of them, no form.

    Integrations

    One place where your ad, CRM and AI data meet

    The channels you advertise on, the CRM you sell from and the AI you ask, kept in sync. New connections keep being added.

    LinkedIn Ads Analytics

    Know what’s working on LinkedIn, and why

    See the companies behind every impression and click, check your numbers against benchmarks, and ask about any of it in plain words.

    Website Visitor Identification

    Every visitor matched to a company or a person, and scored against your ICP

    The companies and people behind your traffic, with fit and interest scores, the pages they read and the ad that brought them, ready for your CRM.

    Account Intelligence

    Pick your next target accounts from evidence

    Every company that engaged with your LinkedIn ads or visited your site, with its fit and engagement scores and its CRM deal, in one account view.

    Competitor Ad Tracking

    See what competitors changed this week

    Your competitors’ LinkedIn ads, collected every day: what they launched this week, the ads they keep running for months, and a library of LinkedIn creative by industry.

    LinkedIn Ads Optimization

    Four controls over where your LinkedIn budget goes

    Tune the audience, cap the budget, limit frequency and schedule your ads, so the spend goes to the accounts that can buy.

    Audience Tuning

    Fine-tune who sees your ads, down to the job title

    Adjust your audience piece by piece: job title, seniority, industry, country, company size or a single company, for one campaign or all of them.

    Budget Control

    A monthly cap that pauses your campaigns for you

    Set a cap once, so a setup mistake or a forgotten campaign doesn't burn through your LinkedIn budget.

    Frequency Cap

    Spread your ads across your list, not the same few companies

    Decide how often one company can see or click your ads, and stop paying to show the same ad to the same people.

    Ad Scheduling

    Run your ads when your buyers are at work

    Spend your LinkedIn budget in working hours, not overnight, without losing the optimization history your campaigns have built.

    Revenue Attribution

    See which LinkedIn campaigns influenced the deals in your CRM

    Deals in HubSpot, Salesforce or Attio, each with the LinkedIn campaigns that reached the company before the deal was created, even if nobody clicked an ad.

    CRM integration

    See what LinkedIn influenced, then train it on your deals

    HubSpot, Salesforce or Attio, matched to your LinkedIn ad engagement and site visits by company. See which accounts and deals your ads influenced, and send deals back so LinkedIn learns from pipeline, not clicks.

    Conversions API

    Let LinkedIn learn from the deals you actually closed

    Closed-won deals and qualified opportunities from your CRM go back to LinkedIn as conversions once a day, so campaigns optimize toward companies that buy.

    Start freeWatch demo

  • More than an MCP

    Everything your AI needs to understand your LinkedIn ads

    Start freeSee how it works

    MCP Intelligence HubLive

    Your data in one placeEverything about your LinkedIn buyers, in one placeWhich companies saw your ads, who visited your site and where they stand in your CRM.+BenchmarksSee how you compare with your peersYour results next to companies like yours, for the same campaign type. A fair comparison, not one average for everyone.→Your favorite AI assistantAsk a question, get an answer from your own data.
    The PatternSoon
    Expert Skills LibrarySoon
    AI Co-PilotSoon
    • Ad Strategy ScannerKnow what to fix first.
    • Competitor Ads AnalyzerKnow what to test next.
    • BlogLearn what works on LinkedIn.
    • Help Center↗ (opens in a new tab)Get answers and setup help.
    • Video Tutorials↗ (opens in a new tab)Watch how it's done.
    • NewsletterPractical lessons, once a week.
  • Pricing
    • Plans and creditsGet every module on both plans.
    • DemandSense vs alternativesSee what the alternatives cost.
    • For agencies & partnersRun every client in one place.
Sign inStart free
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See your resultsAbove or below median
LINKEDIN ADS PERFORMANCE DIAGNOSTIC

Check If Your LinkedIn Ads Are Above or Below Industry Benchmarks

Instantly benchmark your CPC, CTR, and CPL against real LinkedIn Ads performance data.

TYPICAL LINKEDIN ADS BENCHMARKS (B2B SAAS)

METRICMEDIANTOP PERFORMERS
CPC$8.40$4.90
CTR0.62%1.10%
CPL$210$95

Benchmarks updated weekly using real campaign performance data.

Check Your Performance

INTERACTIVE

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10-SECOND ANALYSIS. NO SIGNUP REQUIRED.