LinkedIn Creative Performance skill for Claude

Know which LinkedIn ads to back, which video to keep and which ad to pause, each judged by the metric that fits its job.

Get the skillView on GitHub
  • Free skill file
  • Runs on your LinkedIn Ads through DemandSense
  • Free trial, no credit card
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One run, every number sourced

What Claude answers for one month across three campaigns.

You can ask:
  • Which ads performed best?
  • Which should we pause?
  • Which video ads get finished?
  • Which lead forms get completed?
Claude · LinkedIn Creative Performance

One ad to back, one video to keep, one ad to pause

14 ads · 3 campaigns · this month · $8,600 spent

  1. “Webinar US” · Ad 3: 14% lead form completion, twice the campaign's 7%The widest lead in the account: shift the campaign's budget toward it.From LinkedIn Ads · live · Lead form opens, Leads
  2. “Brand Video DACH” · 30s cut: 38% watched to the endAn awareness video, judged on completion: it leads the account, so its 0.16% CTR does not count against it.From LinkedIn Ads · live · Video completions
  3. “Lead Gen EMEA” · Ad 2: 3% lead form completion on $1,150The pause candidate: the lowest completion rate in the account. You pause it in Campaign Manager.From LinkedIn Ads · live · Spend, Leads

Built on The B2B AI Standard

Why you can check this verdict

This skill applies a rule of The B2B AI Standard for LinkedIn Ads, maintained by DemandSense. Asked cold, Claude judges every ad on CTR; with the rule, it judges each ad by its job.

Asked cold: “Brand Video DACH” · 30s cut, Pause. Judge every campaign and format by its funnel job: never judge awareness formats on CTR or cost per lead. With The B2B AI Standard: “Brand Video DACH” · 30s cut, Keep.
Read the Standard →

Your first ranking in two steps

No code and nothing to set up. Add the skill to Claude, connect your LinkedIn Ads, then ask.

  1. Add the skill to ClaudeDownload one file. In Claude, open Settings, then Capabilities, then Skills, and upload it.Download the skill
    Using Claude Code?
    /plugin install linkedin-ads-skills --marketplace demandsense-labs/linkedin-ads-skills
    The skill on GitHub
  2. Connect your LinkedIn Ads, then askStart a free DemandSense trial and connect your ad account. Then turn on DemandSense in Claude and ask:Start free

    “Which LinkedIn ads performed best this month, and which should we pause?”

Questions about this skill

What do I need to run it?

The skill and a DemandSense account with your LinkedIn Ads connected. Start with a free trial, then add DemandSense to Claude.

When should I run it?

Once a month, or before you pause ads. It works on any period you choose; a month gives each ad enough results to compare.

Why is a video not judged on CTR?

A video's job is to be watched. The skill judges a video on completion rate, a lead form on completion rate, and other formats on the metric that fits their job, so an awareness ad is not paused for a low CTR.

Will it change my campaigns?

No. It reads and suggests. You pause or edit ads in Campaign Manager.

What does it read?

Ad-level results for the period you choose: spend, impressions, clicks, CTR, CPC, conversions, video views and completions, engagement, and lead form opens and submissions.

The skill runs on DemandSense MCP

DemandSense MCP connects Claude to your LinkedIn buyers in one place. This skill asks one question of it. Ask any other, and the answer comes from these four sources at once.

See DemandSense MCP →Included with every DemandSense plan.
  • LinkedIn (Ads + Organic)Full campaign data and impression-level engagement.
  • Website VisitorsWhich companies are visiting your site.
  • CRMHubSpot, Salesforce, or Attio. Optional.
  • DemandSense BenchmarksYour results next to companies like yours. Optional.

Run it on your LinkedIn Ads

Take the skill free. Connect DemandSense with a free trial and ask your first question.

Get the skillStart free →
  • Free skill file
  • No credit card
  • Changes nothing in your account