Claude skills for LinkedIn Ads

The checks LinkedIn Ads experts run every week, as free skills for Claude and other assistants.

  • Free skill files
  • Runs on your account through DemandSense
  • Changes nothing in your account
Try
10 skillsfor LinkedIn Ads

16 prompts

Ready-made prompts for Claude that read your LinkedIn Ads account through the DemandSense MCP. Not packaged as skills yet.

  • No-Deal Warm Leads FinderPrompt

    Warm companies ranked, with how they engaged

    Which engaged companies have no deal yet?

  • Silent Watchers FinderPrompt

    Companies ranked by exposure, with the monthly trend

    Who is seeing our ads and ignoring them?

  • Account Health CheckPrompt

    Up to 10 fixes ranked P1, P2, P3

    What should we fix first in our marketing account?

  • CRM Data Health CheckPrompt

    A scorecard and the five worst problems, with fixes

    Can we trust our CRM data?

  • Who's Looking at Your Buying PagesPrompt

    Named people on buying pages, with CRM status

    Who is visiting our buying pages right now?

  • Creative Decay WatchlistPrompt

    Flagged ads, a watchlist and a keep-list

    Which ads are wearing out?

  • Video Quality CheckPrompt

    Campaigns ranked by completion and cost per completed view

    Which video campaigns do people actually watch to the end?

  • Waste Budget DetectionPrompt

    Campaigns with spend and no outcomes, ranked

    Where are we spending without results?

  • Campaign Group ScoreboardPrompt

    Groups ranked, with two winning campaigns each

    Which campaign groups perform best?

  • Market Benchmark ComparisonPrompt

    Strengths and gaps per campaign against the market

    Where are we strong, and where do we need to improve?

  • Manager Monthly ReportPrompt

    Monthly analysis with optimizations, a stop list and benchmarks

    How did LinkedIn do this month and what do we change?

  • Pausing Low-Performing AdsPrompt

    The best creative and a stop list, with the significance basis

    Which ads in this campaign are truly better or worse?

  • Weekly ReportingPrompt

    Campaigns with week-over-week changes and drivers

    How did we do last week and why?

  • Capping RecommendationPrompt

    Impression and click caps, with the steps to apply them

    How many times should we show ads to the same companies?

  • Pacing Check Against SchedulePrompt

    Pacing per campaign, with status and a recommendation

    Are campaigns on pace with their budget and schedule?

  • Budget Re-allocationPrompt

    Budget changes per campaign, with rationale and impact

    Where should the budget move?

ComingLinkedIn Ads early read · Google Ads early signal check

Your first answer in three steps

No code and nothing to set up. Add the skills to Claude, connect your LinkedIn Ads account through DemandSense, then ask the way you would ask a colleague.

  1. Add the skills to ClaudeChoose a skill and download its .zip. In Claude, open Settings, then Capabilities, then Skills, and upload it.Choose a skill
    Using Claude Code?
    /plugin install linkedin-ads-skills --marketplace demandsense-labs/linkedin-ads-skills
    Every file on GitHub
  2. Connect your LinkedIn AdsStart a free DemandSense trial and connect your ad account. Then turn on DemandSense in Claude, so the skills can read your campaigns.Start free
  3. Ask in plain wordsFor example:

    “What is our CTR and CPC this month, and are we pacing on budget?”

What Claude sends back
Claude · LinkedIn Performance KPIs skill

CTR 0.42%, CPC $4.08, pacing at 117% of plan

  • “Lead Gen EMEA”: $4,200 spent, 125% of pace, CTR 0.60%, CPC $4.16LinkedIn Ads · live
  • “Webinar US”: $2,600 spent, 106% of pace, CTR 0.75%, CPC $3.61LinkedIn Ads · live
  • “Brand Video DACH”: $1,800 spent, 117% of pace, CPC $4.74LinkedIn Ads · live
Slow “Lead Gen EMEA” first: at this pace the month ends near $15,000 against a $12,000 budget.
Claude's answer with the LinkedIn Performance KPIs skill: CTR, CPC and pacing for three campaigns, each number marked as read live from LinkedIn Ads, and which campaign to slow first.

Reads your account. Changes nothing. Shows its work.

Every skill here follows four rules, so you can check an answer before you act on it.

  1. Rule 1: Read-only. It suggests; you change the campaign.

    You apply it in Campaign Manager

  2. Rule 2: It reads your LinkedIn Ads account through DemandSense, and nothing else.

    Live account · DemandSense
Claude · LinkedIn Creative Performance skill

Creative check · 14 ads · 3 campaigns · this month

  1. “Webinar US” · Ad 3: 14% lead form completion, twice the campaign's 7%Shift the campaign's budget toward it: the widest lead over its neighbours.LinkedIn Ads · live · Lead form opens, Leadsproven
  2. “Brand Video DACH” · 30s cut: 38% watched to the endAn awareness video, judged on completion rather than CTR: keep it running.LinkedIn Ads · live · Video completionsproven
  3. “Lead Gen EMEA” · Ad 2: 3% lead form completion on $1,150The pause candidate: the lowest completion rate in the account.LinkedIn Ads · live · Spend, Leadsassumed
Claude's creative check with the LinkedIn Creative Performance skill: three findings, each with the LinkedIn Ads fields it was read from and whether it is proven or assumed. The four rules point at the parts of the answer they govern.

  1. Rule 3: Every number shows where it came from, and whether it's proven or assumed.

  2. Rule 4: Thresholds come from people who run LinkedIn Ads, not a generic checklist.

    Each ad format is judged by its own metric → a video on completion, a lead form on completion rate
Built by the DemandSense teamEach skill's page says who built it and which rules of The B2B AI Standard it checks.
  • Marketixa
  • Aussie Founders
Built on The B2B AI Standard

Same question, same account. The B2B AI Standard changes the verdict.

Every skill here applies a rule of The B2B AI Standard for LinkedIn Ads, maintained by DemandSense. Each rule starts from what LinkedIn recommends and takes it one step further, and the answer names the rule it used.

You ask Claude

Which LinkedIn ads performed best this month, and which should we pause?

Asked cold
Claude · no skill
“Brand Video DACH” · 30s cutPause

CTR 0.16%: the ad is not earning clicks, so its budget could go elsewhere.

  • “Webinar US” · Ad 3: 14% lead form completion. A strong ad.Keep
  • “Lead Gen EMEA” · Ad 2: CTR 0.60%, above the account. Worth its budget.Keep
Judged on CTR, the same yardstick for every ad
The rule that changes it
The B2B AI Standard · Funnel job
Judge every campaign and format by its funnel job: never judge awareness formats on CTR or cost per lead.
A video is judged on completion
With The B2B AI Standard
Claude · LinkedIn Creative Performance skill
“Brand Video DACH” · 30s cutKeep

38% watched to the end, the best in the account. An awareness video doing its job; its 0.16% CTR does not count against it.

  • “Webinar US” · Ad 3: 14% lead form completion, twice the campaign's 7%.Keep
  • “Lead Gen EMEA” · Ad 2: 3% lead form completion on $1,150.Pause
Judged on each campaign's funnel job · Rule: Funnel job
Read the Standard →Start free
  • Free skill files
  • No credit card
  • Changes nothing in your account

What a Claude skill is, and where its data comes from

A Claude skill is a file that teaches Claude one job, step by step: what to read, what to check, what to flag. These skills read your LinkedIn Ads account through DemandSense, so the answer is about your campaigns, not general advice.

The skillOne fileWhat to read · what to check · what to flag
Your dataYour live account · DemandSenseYour LinkedIn Ads account, read through DemandSense
Your assistantClaude runs the stepsThe same way each time, on your numbers
Claude · LinkedIn Performance KPIs skill

Pacing at 117% of plan

  • “Lead Gen EMEA”: 125% of paceLinkedIn Ads · live
  • “Webinar US”: 106% of paceLinkedIn Ads · live
Slow “Lead Gen EMEA” first.
The answerFindings with sourcesEach number says where it came from
How a skill works: a skill file says what to read, check and flag; your LinkedIn Ads account is read through DemandSense; Claude runs the file's steps on your numbers; the answer gives findings, each with where its number came from.

Questions before you install

What practitioners ask before they let a skill near their account.

Yes. Every skill is an open file on GitHub; take it without an email. To run it on your account you connect DemandSense: start with a free trial.

Start with the check you run every week

Take the skills free today. Run them on your account with a DemandSense trial.

Get all 10 skills

One command for all of them in Claude Code, or one at a time in Claude.ai. 10 skills run on your LinkedIn Ads account through the DemandSense MCP today.

Claude.aiOne skill at a time

Open a skill and download its .zip. Then Settings → Capabilities → Skills → Upload.

Choose a skill
Claude CodeCopy one command
/plugin install linkedin-ads-skills --marketplace demandsense-labs/linkedin-ads-skills
GitHubRead every file first

Each skill is one plain-text file.

View on GitHub
Start free →

Scenarios to start with: Weekly performance pulse · Monthly LinkedIn performance report · Budget efficiency and reallocation

  • Free skill files
  • No credit card
  • Changes nothing in your account