SaaS Analytics Company cuts CPC by 57% and Grows Impressions 44%
CPC: -57.6%CPM: -45.5%Impressions: +44.2%
Stop paying to reach accounts that already got the message
LinkedIn keeps serving 20% of your audience that already saw your ads over and over, while 80% remains unseen. DemandSense sets the ceiling on accounts you reach and pulls exhausted accounts out for you, so your budget concentrates on the full list.
Start Your 30-Day Free Trial
Set once. DemandSense finds who's maxed out and excludes them, automatically.
Used by 100+ B2B companies to keep LinkedIn ad spend under tighter control
THE CHALLENGE
Your list has hundreds of accounts. Your ads are reaching a handful of them, over and over.
This isn't a weak audience or bad luck. It's how LinkedIn's delivery algorithm behaves on a finite target list, especially for lead-gen ad formats: it finds a slice of your audience that engages, and it keeps going back to that same slice instead of spreading out. The accounts that haven't seen your ad yet stay unseen. The ones that have get hit again, and again.
01
Your budget concentrates on whoever's already engaged
Once LinkedIn finds accounts that respond, it leans on them harder instead of testing the rest of your list. A shrinking slice of your target accounts ends up absorbing most of your spend.
02
Lead-gen formats can't cap it natively
LinkedIn's frequency controls only apply to a couple of ad types. Conversation ads and single-image lead-gen ads — the formats most B2B teams actually run — have no native ceiling at all.
03
The fix today is a manual list, rebuilt every week
Pull frequency numbers yourself, work out who's already seen too much, build an exclusion list, re-upload it into Campaign Manager. Then do it again next week.
04
By the time you notice, the spend is already gone
Frequency doesn't roll up anywhere you can see it. You find out an account was over-exposed after the month's budget already went to it.
THE FIX
Set the ceiling once. DemandSense handles the rest.
Cap impressions or clicks per company. The moment an account hits its limit, DemandSense excludes it for you. No manual re-upload, no weekly cleanup.
FREQUENCY CAP
Stop overpaying to reach accounts that already got the message
Every account has a point where another impression stops adding anything. Set that ceiling once - by impressions, clicks, or both - and DemandSense holds every campaign to it, whether your list needs a hard stop for the life of the campaign or a fresh limit every month.
- Cap impressions, clicks, or set limits on both at once
- Lifetime caps hold for the full length of the campaign
- Monthly caps reset automatically every calendar month
Start Your 30-Day Free Trial
Layer a Monthly cap and a Lifetime cap on the same campaign set without a conflict.
SCOPE CONTROL
Fix it at the level where it's actually happening
Sometimes it's one campaign running hot against a narrow list. Sometimes the same accounts are getting hammered across every campaign in a group targeting them. DemandSense caps at whichever level matches the problem, so you're not stuck choosing between a fix that's too narrow and one that's too broad.
- Target a single campaign for a narrow fix
- Target a campaign group so every campaign in it shares the cap
- Name each cap so you know what it's for at a glance
AUTOMATIC EXCLUSION
No spreadsheets. No re-uploads. It just stops going to them.
The manual version of this is a standing weekly chore: pull the numbers, find who's maxed out, rebuild the exclusion list, re-upload it before it goes stale. DemandSense does that step for you - the moment an account hits its cap, it's added to the exclusion, and your existing targeting keeps running untouched around it.
- A company hitting both a Monthly and a Lifetime cap stays excluded under each, tracked separately
- Existing targeting is read and updated, never overwritten from scratch
- A full audit trail of every exclusion, so you can see exactly who was cut and when
Start Your 30-Day Free Trial
Your targeting stays intact. Only the exclusion gets added.
Mid-market Financial Services drops CPC by 48% and lifts CTR by 8%
CPC: -47.8%CPM: -43.3%Impressions: +54.9%CTR: +8.4%
Workplace Management Startup slashes CPM by 49% and reaches 44% more target accounts
CPC: -27.1%CPM: -49.3%Impressions: +43.7%
B2B Marketing Agency cuts LinkedIn CPC by 56% and nearly doubles reach
CPC: -56.1%CPM: -47.6%Impressions: +66.9%CTR: +19.8%
Scheduling alone lowered CPC and improved distribution by concentrating spend in the hours buyers were active
TESTIMONIALS
What our customers say
Aussie Founders
DemandSense user here. Early days, but definitely feel like I'm burning less money.
K
Kieron Brown
B2B Strategy & Execution Partner to Aussie Founders
Vim
Linkedin Ad Scheduling of DemandSense is my favorite feature too, and it saves me thousands of $$ every month. I've been using it for 2+ years!
O
Or Livne
Growth Marketing Lead
BlueStar US
Just wanted to say that I've been using DemandSense for almost a full week, and the early returns are pretty awesome. CPMs are down between 30-40%, impressions are up between 50-100+%, and clicks are up between 30-60%.
J
James Korte
Director of Marketing
Project Scale
I'm a HUGE fan of DemandSense… probably reduced my cost per lead by 60% the second I turned it on. It's literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.
J
Jason Squires
Founder
Aussie Founders
DemandSense user here. Early days, but definitely feel like I'm burning less money.
K
Kieron Brown
B2B Strategy & Execution Partner to Aussie Founders
Vim
Linkedin Ad Scheduling of DemandSense is my favorite feature too, and it saves me thousands of $$ every month. I've been using it for 2+ years!
O
Or Livne
Growth Marketing Lead
BlueStar US
Just wanted to say that I've been using DemandSense for almost a full week, and the early returns are pretty awesome. CPMs are down between 30-40%, impressions are up between 50-100+%, and clicks are up between 30-60%.
J
James Korte
Director of Marketing
Project Scale
I'm a HUGE fan of DemandSense… probably reduced my cost per lead by 60% the second I turned it on. It's literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.
J
Jason Squires
Founder
START YOUR 30-DAY FREE TRIAL
Give the rest of your list a turn
Set a cap once. DemandSense watches every campaign and excludes any account that's seen enough, so your budget finally reaches the accounts it's been missing — not just the same few it keeps hitting.
FAQ
