Marketing Intelligence Solutions for LinkedIn Ads Marketers
You own the LinkedIn channel on your own: the targeting, the budget and the report. DemandSense puts your ad performance, CRM pipeline and competitor ads in one place. Know what to change this week, and what to tell your boss.
Full-feature access. No card required.
Connected through
LinkedIn's official APIs- Company Intelligence API
- Conversions API
- Advertising API
5.0Stars on G2
SOC 2 · GDPR
in progress
Core Components of Marketing Intelligence for LinkedIn Ads
Marketing intelligence means pulling the data around your campaigns into one view you can act on. For LinkedIn Ads, that takes four parts.
- SettingsConnect your CRM AccountsHubSpot ConnectionStatus:ConnectedSalesforce ConnectionStatus:Not ConnectedConnectAttio ConnectionStatus:Not ConnectedConnect
Data Integration
Your ad account, your CRM and your website each hold part of the story. DemandSense connects LinkedIn Ads, HubSpot, Salesforce or Attio, and a site tag, then matches them at the company level.
- Revenue AttributionOverviewInfluenced closed-won revenue$86.4K9 dealsPaid$68.9KBoth$17.5KOrganic$0Influenced active pipeline$212.6K17 dealsPaid$171.2KBoth$38.4KOrganic$3K
Measurement and Attribution
See which campaigns reached the companies behind your open and closed-won deals, including where nobody clicked. You choose what counts as influenced, from three presets or your own thresholds.
- Competitive Intelligence OverviewMonth-end close in three days, not ten. See how finance teams cut the busywork. ...see moreQuillstackClose the books fasterClose the books fasterLearn MoreFinancial ServicesClose the books fasterFinancial Services · Single Image AdTrack this brand
Competitive Intelligence
Track the brands you compete with and get a weekly read on what they're running on LinkedIn: new ads, bursts of activity and format shifts. Data refreshes daily and runs about two days behind.
- MCP Intelligence HubCapping RecommendationCalculate optimal impression and click caps to prevent overexposure.CommunityOptimize12 usesBy DemandSense04/27/2026Run in ClaudeWaste budget detectionWaste budget detectorCommunityOptimize8 usesBy DemandSense02/20/2026Run in Claude
AI-Powered Analysis and Insights
Ask Claude or ChatGPT about your account through the DemandSense MCP server. It answers from your own data and recommends a next step. You make the change.
Benefits of Marketing Intelligence for LinkedIn Ads Marketers
DemandSense works on top of Campaign Manager. You keep building campaigns there, and you get the market insights it doesn't show natively.
Improve LinkedIn Ads Targeting With Better Data
Your targeting is a guess until you see who the ads reach. Audience Tuning lists the job titles, industries and companies getting your budget and how each one engages. Keep your target market and exclude the rest. Changes sync to LinkedIn weekly.
Start Your 30-Day Free TrialTrack LinkedIn Ads ROI Beyond Clicks and Leads
Clicks and form fills show a small part of what LinkedIn does. Connect your CRM and DemandSense matches each deal to the LinkedIn activity at that company before it was created. You report pipeline and closed-won revenue by campaign, next to what the campaign cost, so marketing and sales teams look at the same deals.
Start Your 30-Day Free TrialSee What Competitors Are Running on LinkedIn
Skip the manual competitive analysis in LinkedIn's Ad Library. DemandSense tracks the brands you pick and writes up the week's most important pattern in plain English. Every signal is tied to a company, and you can browse a library of LinkedIn creative by industry.
Start Your 30-Day Free TrialMake Faster Campaign Decisions With Connected Intelligence
When the data sits in one place, the weekly check takes minutes. One account timeline shows a company's LinkedIn touches, website visits and CRM events together, and the dashboard tells you whether a number is good for your industry. You decide what to scale or stop while the budget can still move.
Start Your 30-Day Free TrialSkip the Monday export: ask your AI assistant what to change in your LinkedIn ads
Connect DemandSense to the AI assistant you already use and ask about your LinkedIn ads, site visitors and CRM deals in plain words. It answers from your own data, numbers included, and points out where your setup misses LinkedIn ads best practice. Your next test is one question away.
Skills built with working LinkedIn Ads experts
- Pacing check
- Budget re-allocation
- Market benchmark comparison
- Manager monthly report
It reads and recommends. Nothing changes until you decide.
DemandSense vs Native LinkedIn Ads Analytics
LinkedIn Marketing Solutions gives every advertiser Campaign Manager and its reporting. You can stop there, build on LinkedIn's APIs yourself, or add DemandSense. Here's what each one shows you.
| Capabilities | LinkedIn Campaign Manager | LinkedIn Campaign Manager + APIs | DemandSense |
|---|---|---|---|
| See who your ads reached | Capped company view | Full data if you can pull it | Every company, ranked by engagement |
| Company-level attribution | Sessions, not companies | Build it yourself + extra tools | Reached, engaged, converted, automatically |
| Audience Explorer | No preview before you launch | Still no preview | Preview built audiences before you spend |
| Benchmark performance | Not available | Not available | Benchmarked against your category |
| Cut wasted spend | Manual exclusion lists | Build your own system | Audience Tuning recommendations surfaced |
| Connect ads to deals | Limited CRM reporting | Match pipeline yourself | LinkedIn + CRM, segmented automatically |
| Competitor ads | Ad Library searches by hand | Build your own tracker | Weekly read on the brands you track |
DemandSense works on top of Campaign Manager. You keep building campaigns there.
Start Your 30-Day Free TrialSee What Our Customers Say
One customer's biggest sale, traced back to LinkedIn.
“We had the biggest sale in the company's history, and DemandSense helped us connect it back to LinkedIn, tracking the customer journey from initial ad exposure through to a closed-won deal.”
Michael Dillon · Fractional CMOWhat marketers saw after connecting DemandSense
- 56%
- more pipeline deals influenced
- 47%
- lower cost per click
- 24%
- lower cost per qualified lead
I'm a HUGE fan of DemandSense… probably reduced my cost per lead by 60% the second I turned it on. It's literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.
Jason Squires · Project ScaleLinkedin Ad Scheduling of DemandSense is my favorite feature too, and it saves me thousands of $$ every month. I've been using it for 2+ years!
Or Livne · VimJust wanted to say that I've been using DemandSense for almost a full week, and the early returns are pretty awesome. CPMs are down between 30-40%, impressions are up between 50-100+%, and clicks are up between 30-60%.
James Korte · BlueStar USWe've found this and the ad scheduling super useful.
Hayley Dixon · Opteo5.0★★★★★on G2How to Implement a Marketing Intelligence Strategy for LinkedIn Ads
A marketing intelligence strategy can start small. One person can set this up without a data team.
- 01
Connect Your LinkedIn Ads and Business Data
Authorize your LinkedIn ad account and your CRM, then add the site tag through Google Tag Manager.
- 02
Define the Signals That Matter
Choose what counts as an influenced deal, and add the competitors you want to track.
- 03
Measure Campaign Impact Beyond Platform Metrics
Review pipeline and closed-won revenue by campaign each month, next to your LinkedIn numbers.
- 04
Use Intelligence to Adjust Targeting, Spend, and Creative
Exclude the audiences that don't engage, move budget toward campaigns tied to deals, and brief new creative from what competitors run.
FAQs
A marketing intelligence solution collects the data around your digital marketing: campaign results, pipeline data, market data and competitor activity. Then it turns that into decisions. A broad market intelligence platform covers a whole market, and competitive intelligence tools cover your rivals. DemandSense is narrower: an intelligence tool for one channel, LinkedIn Ads, and the marketer who runs it.
Marketing analytics measures what your own marketing campaigns did. Marketing intelligence adds the context around those numbers:
- what the deals in your CRM say about campaign impact
- what competitors are running
- how your marketing performance compares with benchmarks
Analytics tells you a number moved. Intelligence helps you decide what to do about it.
Four sources: your LinkedIn ad account (campaigns, spend and company-level engagement), your CRM deals from HubSpot, Salesforce or Attio, website visits from the site tag, and public competitor ads on LinkedIn. Benchmarks come from anonymized, aggregated data. Your account is never shown to another customer.
No. You still build campaigns, creatives and audiences in Campaign Manager. DemandSense works on top of it and adds what it doesn't include natively: company-level attribution from your CRM, audience and budget controls, competitor monitoring and benchmarks.
Yes. It's built for marketing teams of one to three people with no analyst or operations support. Setup is self-serve: connect your LinkedIn ad account and CRM from settings and add the site tag through Google Tag Manager.
Yes. Start the 30-day free trial on your own, with full-feature access and no card. Connect your LinkedIn ad account and you're looking at your own data, with no sales call required.
Try DemandSense With Your Own LinkedIn Ads Data
Connect your LinkedIn ad account and see who your ads reach, which campaigns sit behind your deals and what competitors ran this week.
